CRM Coordinator

Legends; Greater London; On-site; GBP 28,000 - 32,000; Full time

Job summary

An established industry player is seeking a detail-oriented CRM Coordinator to enhance their email marketing efforts. In this dynamic role, you will manage email campaigns, collaborate with internal teams, and analyze performance metrics to drive customer engagement. This position offers an exciting opportunity to work in a fast-paced environment, focusing on creative and analytical aspects of marketing. If you have a passion for sports and e-commerce, this role is perfect for you, allowing you to contribute to innovative marketing strategies that resonate with diverse audiences.

Qualifications

• 1 year of experience in CRM, email marketing, or digital marketing.
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Oversee creation and execution of email marketing campaigns.
• Collaborate with teams to align email strategies with brand initiatives.
• Monitor and analyze email performance metrics to provide insights.

Skills

CRM

Email Marketing

Digital Marketing

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Klaviyo

Braze

Iterable

GA4

Job description

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LEGENDS

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment.

For more information, visit www.Legends.net and follow us on Facebook, Twitter, and Instagram @TheLegendsWay.

THE ROLE

As a CRM Coordinator, you will oversee the creation, execution, and optimization of email marketing campaigns for multiple clients, ensuring they align with brand objectives and drive customer engagement. You will collaborate with internal teams to develop strategies, analyze performance data, and enhance segmentation and targeting efforts. This role is perfect for a detail-oriented marketer who enjoys both the creative and analytical aspects of email marketing in a fast-paced, dynamic environment.

KEY RESPONSIBILITIES

• Brief, write, and manage email campaigns while maintaining a marketing calendar across multiple clients
• Build, test, and deploy email campaigns and automations to enhance customer engagement and experience
• Maintain and enhance customer segmentation and targeting strategies for various brands
• Collaborate with internal teams to align email marketing strategies with broader brand marketing initiatives
• Monitor and analyze email performance metrics weekly to provide insights and recommendations for future strategy
• Participate in client meetings and presentations, providing insights and recommendations based on email performance data
• Stay informed on industry best practices, emerging trends, and new technologies in CRM and email marketing

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 1 year of experience in CRM, email marketing, or digital marketing, preferably in e-commerce or sports-related industries
• Experience with Klaviyo, Braze, Iterable (or a similar ESP) is strongly preferred
• Familiarity with GA4 and email performance reporting tools
• Strong analytical skills with the ability to interpret data and provide insights
• High attention to detail and ability to manage multiple projects simultaneously
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, deadline-driven environment
• Passion for sports and/or e-commerce marketing is a plus

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Administrative

• Industries

  Entertainment Providers and Spectator Sports

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