CRM Campaign Architect — Gaming & Retention

Betway Group; England; Sur place; GBP 32 000 - 50 000; Plein temps

Résumé du poste

Betway Group is seeking a CRM-focused professional to manage multi-channel campaigns and deliver excellent customer journeys. You will collaborate with marketing, design, and analytics teams to optimise engagement, retention and commercial outcomes.

You will ensure compliance with regulatory requirements and data protection policies while driving continuous improvement in CRM processes and reporting.

Qualifications

• 2+ years of experience in CRM, email marketing, marketing automation, or related customer engagement.
• Strong attention to detail and ability to QA complex campaigns.
• Clear, confident written and verbal communication.

Responsabilités

• Deliver and optimise CRM campaigns across multiple channels for timely execution and great customer experience.
• Monitor campaign performance, analyse results, and use insights to improve engagement and retention.
• Collaborate with design and marketing teams to develop compelling content and journeys.
• Manage CRM-related customer queries and resolve issues in campaigns.
• Ensure CRM activity complies with regulatory requirements, responsible gambling, and data protection policies.
• Identify opportunities to automate workflows and improve CRM processes.
• Contribute to lifecycle programmes, segmentation strategies, and customer retention projects.

Connaissances

CRM

Email marketing

Marketing automation

Customer engagement

Campaign analysis

Stakeholder management

Excel/Sheets

Retention strategies

Outils

Excel

Google Sheets

Description du poste

Betway Group is seeking a CRM-focused professional to manage multi-channel campaigns and deliver excellent customer journeys. You will collaborate with marketing, design, and analytics teams to optimise engagement, retention and commercial outcomes.

You will ensure compliance with regulatory requirements and data protection policies while driving continuous improvement in CRM processes and reporting.