CRM Campaign Lead - B2B/B2C Growth & Personalisation

Carl Zeiss Vision UK Ltd.; Birmingham; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Carl Zeiss Vision UK Ltd. is seeking a Campaign & CRM Manager to lead data-driven, multi-channel CRM programmes across B2B and B2C audiences. You will shape strategy, planning and execution, using insight and technology to drive measurable business results.

Role requires strong CRM principles, hands-on Salesforce/Marketing Cloud experience, and the ability to collaborate across Marketing, Sales and Data teams to optimise engagement and ROI. GDPR compliance and data governance are essential.

Qualifications

• Approximately 5+ years’ experience in CRM strategies for B2B/B2C with measurable results.
• Strong CRM principles, customer lifecycle marketing, segmentation and personalisation.
• Hands-on experience with Salesforce and Marketing Cloud; proficiency with multiple digital channels.

Responsibilities

• Develop and own the overall CRM strategy and activity plan for ZEISS UK & Ireland (B2B and B2C) aligned to business objectives and KPIs.
• Plan, deliver, and optimise multi-channel campaigns (email, social, digital) for B2B and B2C audiences.
• Analyze performance; report KPIs; lead a test-and-learn roadmap to improve engagement and conversions.
• Oversee creation and delivery of SEO-optimised content and communications for social/digital platforms.
• Develop audience segmentation models and drive personalisation across channels.
• Administer and optimise CRM platforms; drive best practices and workflow improvements.
• Ensure GDPR compliance and consent management; collaborate with Data Protection Officer.
• Collaborate with Marketing, Sales, Customer Service, Product and Data teams.
• Manage agencies for creative and media work; ensure on-time, on-budget delivery.

Skills

CRM strategy

Data analysis

Cross-functional teamwork

Project management

SEO content creation

Copywriting

Campaign management

PPC & display

Content planning

Tools

Salesforce

Marketing Cloud

Power BI

Job description

Carl Zeiss Vision UK Ltd. is seeking a Campaign & CRM Manager to lead data-driven, multi-channel CRM programmes across B2B and B2C audiences. You will shape strategy, planning and execution, using insight and technology to drive measurable business results.

Role requires strong CRM principles, hands-on Salesforce/Marketing Cloud experience, and the ability to collaborate across Marketing, Sales and Data teams to optimise engagement and ROI. GDPR compliance and data governance are essential.