CRM & Business Intelligence Analyst

Straumann Group; Brighton; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading company in aesthetic dentistry is seeking a CRM & Business Intelligence Analyst to join their Commercial Excellence team. This role focuses on CRM management, data quality, and market intelligence, utilizing tools like Salesforce and Power BI. Ideal candidates are analytical, communicative, and passionate about data-driven decision-making. Opportunities for growth and involvement in shaping data strategy are offered.

Benefits

Growth opportunities

Hands-on experience with Salesforce and Power BI

Qualifications

• Driven, analytical, curious about data, eager to learn.
• Strong communicator capable of explaining insights to diverse audiences.

Responsibilities

• Support daily CRM operations and optimization using Salesforce.
• Create reports and dashboards using Power BI and Salesforce Analytics.
• Analyze market trends and develop market insights.

Skills

Analytical

Communication

Data Insights

Adaptability

Education

Bachelor’s degree in business, tech, or related field

Tools

Salesforce

Power BI

SAP CRM

Alteryx

Job description

Join to apply for the CRM & Business Intelligence Analyst role at Straumann Group.

The Straumann Group is a globally leading provider in aesthetic dentistry, committed to quality and innovation. We are active in all areas of aesthetic dentistry, from tooth preservation to orthodontics.

As part of our Commercial Excellence team in the Northern European Hub (NEH), we seek a Business Intelligence Analyst passionate about data insights, architecture, and process optimisation. This role involves CRM management, data quality, AI-driven innovation, and market intelligence, with hands-on work in Salesforce supporting multiple geographies and business units.

Key Responsibilities

1. CRM Management & Commercial Analytics
   • Support daily CRM operations, development, and optimisation (Salesforce, Pitcher).
   • Participate in testing and platform improvements.
   • Assist end users and conduct training.
   • Analyze data to understand platform adoption, customer engagement, and campaign effectiveness.
   • Identify behavioural trends to support go-to-market strategies.
2. Data Quality & Integrity
   • Maintain accurate, consistent CRM data across SAP CRM and Salesforce.
   • Conduct quality checks and support data cleansing.
   • Promote data ownership and governance.
3. Business Intelligence & Reporting
   • Create reports and dashboards using Power BI and Salesforce Analytics.
   • Analyze data to generate actionable insights.
4. AI & Digital Tools
   • Leverage AI solutions for analytics and automation.
   • Explore opportunities to automate reports and processes.
   • Stay updated on emerging tools and integrate them into our systems.
5. Market Intelligence & Strategy Support
   • Analyze market trends, competitors, and customer needs.
   • Develop market insights and dashboards.
   • Support strategic reviews and commercial planning using data.

Who You Are

• Driven, analytical, curious about data, eager to learn.
• Strong communicator capable of explaining insights to diverse audiences.
• Passionate about data, BI, and digital transformation.
• Bachelor’s degree in business, tech, or related field.
• Adaptable to a dynamic environment.

Preferred Qualifications

• Experience with CRM systems (Salesforce, SAP CRM), Power BI, Alteryx, or similar.
• Previous data/analyst/sales operations experience.
• Knowledge of AI tools, data modeling, automation technologies.

What You’ll Gain

• Growth opportunities and learning journey.
• Involvement in shaping data strategy and platform optimization.
• Hands-on experience with Salesforce, Pitcher, PowerBI, Alteryx.
• Exposure to global initiatives and stakeholders across regions.

All qualified applicants will receive consideration without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.