CRM Automation Manager

JR United Kingdom; Peterborough; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A fast-growing, customer-first brand is seeking a Braze expert to enhance their CRM function. This role involves taking ownership of automated lifecycle journeys, driving cross-channel marketing initiatives, and using analytics to measure and improve campaign performance. With a focus on strategic impact in a data-led environment, this is an exciting opportunity for those looking to advance their career in CRM.

Benefits

Flexible hybrid working

High autonomy

Qualifications

• Strong hands-on experience with Braze, including Liquid and connected content.
• Technically confident with campaign logic.
• Comfortable owning CRM metrics and A/B testing.

Responsibilities

• Build and optimise automated campaigns in Braze.
• Own integrations between Braze and other systems.
• Develop frameworks for scalable personalisation.

Skills

Experience in Braze

APIs and data feeds

A/B testing

Analytical mindset

Job description

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This fast-growing, customer-first brand is scaling its CRM function and looking for a Braze expert to drive lifecycle marketing. If you’re passionate about building personalised, data-led customer journeys across email, push, and in-app – this is your chance to make a big impact in a high-growth environment.

THE ROLE

You’ll take full ownership of lifecycle journey automation in Braze, working across teams to deliver timely, relevant messaging at scale. From setting up complex campaign logic to driving API-based triggers and measuring performance, this is a hands-on role with big strategic influence.

Responsibilities:

• Build and optimise automated campaigns in Braze using Liquid, custom events, and multi-channel triggers.
• Own integrations between Braze, product, and data systems – ensuring reliable data flows and event tracking.
• Develop frameworks for scalable personalisation and modular content templates.
• Lead A/B test design and campaign performance reporting using CRM KPIs.
• Collaborate with Tech/Product on transactional messaging and data syncs.

YOUR SKILLS & EXPERIENCE

• Strong hands-on experience in Braze, including Liquid, Connected Content, and advanced segmentation.
• Technically confident – experienced with APIs, data feeds, and campaign logic.
• Analytical mindset with A/B testing experience and comfort owning CRM metrics.
• Curious, proactive, and comfortable taking end-to-end ownership of projects.

BENEFITS

• Up to £60,000 depending on experience
• Flexible hybrid working
• High autonomy in a growing, data-led business