CRM Automation Manager

JR United Kingdom; Luton; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A fast-growing brand in Luton seeks a passionate CRM Automation Manager to scale their CRM function. You'll drive lifecycle marketing through Braze, focusing on building personalized customer journeys across channels. This role combines strategic influence with hands-on campaign management, offering competitive pay and flexible working environments.

Benefits

Flexible hybrid working

High autonomy in a growing business

Qualifications

• Strong hands-on experience in Braze, including Liquid and advanced segmentation.
• Technically confident with APIs and campaign logic.
• Proactive with end-to-end project ownership capabilities.

Responsibilities

• Build and optimise automated campaigns in Braze using Liquid and multi-channel triggers.
• Own integrations between Braze, product, and data systems.
• Lead A/B test design and report campaign performance using CRM KPIs.

Skills

CRM metrics

A/B testing

Analytical mindset

API experience

Data feeds

Segmentation

Tools

Braze

Job description

Social network you want to login/join with:

CRM Automation Manager, Luton, Bedfordshire

Client:

Location:

Luton, Bedfordshire, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

CRM Automation Manager

Up to £60,000 + Benefits

Luton

THE COMPANY

This fast-growing, customer-first brand is scaling its CRM function and looking for a Braze expert to drive lifecycle marketing. If you’re passionate about building personalised, data-led customer journeys across email, push, and in-app – this is your chance to make a big impact in a high-growth environment.

THE ROLE

You’ll take full ownership of lifecycle journey automation in Braze, working across teams to deliver timely, relevant messaging at scale. From setting up complex campaign logic to driving API-based triggers and measuring performance, this is a hands-on role with strategic influence.

Responsibilities:

• Build and optimise automated campaigns in Braze using Liquid, custom events, and multi-channel triggers.
• Own integrations between Braze, product, and data systems – ensuring reliable data flows and event tracking.
• Develop frameworks for scalable personalisation and modular content templates.
• Lead A/B test design and campaign performance reporting using CRM KPIs.
• Collaborate with Tech/Product on transactional messaging and data syncs.

YOUR SKILLS & EXPERIENCE

• Strong hands-on experience in Braze, including Liquid, Connected Content, and advanced segmentation.
• Technically confident – experienced with APIs, data feeds, and campaign logic.
• Analytical mindset with A/B testing experience and comfort owning CRM metrics.
• Curious, proactive, and comfortable taking end-to-end ownership of projects.

BENEFITS

• Up to £60,000 depending on experience
• Flexible hybrid working
• High autonomy in a growing, data-led business