CRM Automation Manager

JR United Kingdom; Guildford; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A fast-growing customer-first brand seeks a Braze expert to enhance its CRM function. This role involves automating lifecycle journeys using Braze and ensuring reliable data flows, offering significant strategic influence within a data-led environment. You will work collaboratively across teams to deliver personalised customer experiences.

Benefits

Flexible hybrid working

High autonomy in a growing, data-led business

Qualifications

• Strong hands-on experience in Braze, including Liquid, Connected Content, and advanced segmentation.
• Comfortable owning CRM metrics and driving A/B testing.

Responsibilities

• Build and optimise automated campaigns in Braze using Liquid and multi-channel triggers.
• Lead A/B test design and campaign performance reporting using CRM KPIs.

Skills

Braze

API experience

Analytical mindset

A/B testing

Campaign logic

Job description

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This fast-growing, customer-first brand is scaling its CRM function and looking for a Braze expert to drive lifecycle marketing. If you’re passionate about building personalised, data-led customer journeys across email, push, and in-app – this is your chance to make a big impact in a high-growth environment.

THE ROLE

You’ll take full ownership of lifecycle journey automation in Braze, working across teams to deliver timely, relevant messaging at scale. From setting up complex campaign logic to driving API-based triggers and measuring performance, this is a hands-on role with big strategic influence.

Responsibilities:

• Build and optimise automated campaigns in Braze using Liquid, custom events, and multi-channel triggers.
• Own integrations between Braze, product, and data systems – ensuring reliable data flows and event tracking.
• Develop frameworks for scalable personalisation and modular content templates.
• Lead A/B test design and campaign performance reporting using CRM KPIs.
• Collaborate with Tech/Product on transactional messaging and data syncs.

YOUR SKILLS & EXPERIENCE

• Strong hands-on experience in Braze, including Liquid, Connected Content, and advanced segmentation.
• Technically confident – experienced with APIs, data feeds, and campaign logic.
• Analytical mindset with A/B testing experience and comfort owning CRM metrics.
• Curious, proactive, and comfortable taking end-to-end ownership of projects.

BENEFITS

• Up to £60,000 depending on experience
• Flexible hybrid working
• High autonomy in a growing, data-led business