CRM Analytics Marketing Manager

British Veterinary Association; Bristol; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading veterinary group based in England is seeking a CRM Analytics Manager to enhance CRM effectiveness through analytical insights and frameworks. The role demands strong skills in Power BI and SQL, with a focus on performance improvement and customer interactions. Ideal candidates should have a degree related to data science and experience with CRM platforms. This position offers a competitive salary and attractive benefits.

Benefits

Competitive base salary

26 days annual leave

Pension

Discretionary Bonus

Discounted staff pet care

Qualifications

• 2+ years' experience with CRM or marketing automation platforms.
• Advanced Power BI skills with complex data models.
• Strong experience in AB testing and statistical analysis.

Responsibilities

• Improve CRM effectiveness through measurement frameworks and analysis.
• Identify opportunities for enhancing performance and retention.
• Collaborate with Data Engineering teams for data insights.

Skills

CRM or marketing automation platforms

Power BI

SQL proficiency

Analytical mindset

Education

Degree in Mathematics, Statistics, Data Science, Economics, or related field

Tools

Google BigQuery

R/Python

Job description

About us

Healthy animals and happy owners - that's the goal. We are IVC Evidensia, and we are on a mission to build the world's best veterinary group. Investing in people, premises and processes, we deliver outstanding care in around 2,500 locations globally.

About the role

As CRM Analytics Manager, you'll be central to improving CRM effectiveness by creating robust measurement frameworks, insightful analysis, and actionable recommendations. You'll help us understand customer interactions across digital touchpoints and identify opportunities to enhance performance, retention, and lifetime value.

Responsibilities and Requirements

• 2+ years' experience with CRM or marketing automation platforms (e.g. Emarsys, Braze, SFMC)
• Advanced Power BI skills (DAX, time intelligence, complex data models, scheduling, etc.)
• Strong analytical mindset with the ability to source, process, and present data-driven insights
• Proficiency in SQL across platforms and ideally Google BigQuery
• Experience in AB testing, including design, measurement, and statistical analysis
• Expertise in customer lifetime analysis, segmentation, loyalty, and churn modelling
• Degree in Mathematics, Statistics, Data Science, Economics, or a related field

Nice to Have

• Ability to navigate large, multi-national organisations
• Experience with R/Python for analytics
• Familiarity with machine learning for customer segmentation
• Understanding of data pipelines and collaboration with Data Engineering teams

Desirable Extras

• Experience in subscription-based or ecommerce businesses
• Background in veterinary or pet-related industries
• A genuine love for pets!

What We Offer:

• Competitive base salary
• Work-life balance
• 26 days annual leave
• Initiatives focused on employee wellbeing
• Pension
• Discretionary Bonus
• Discounted staff pet care

Following receipt of your application, you will be contacted by one of our experienced recruitment team.

At IVC Evidensia we are committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.