CRM Analyst

The Birley Clubs; Greater London; On-site; GBP 38,000 - 42,000; Full time

Job summary

Join a prestigious organization as a CRM Analyst in the heart of Mayfair, London. This role is pivotal in enhancing member experiences through data-driven insights and strategic analytics. You will collaborate with various teams to develop predictive models and actionable insights that drive member engagement and retention. If you are passionate about leveraging data to create personalized experiences and thrive in a dynamic environment, this is an exciting opportunity to make a significant impact in one of London's most iconic private members' clubs.

Qualifications

• 4+ years of experience in CRM or marketing analytics.
• Strong SQL skills and familiarity with Salesforce.

Responsibilities

• Conduct analyses into member behavior and engagement.
• Build segmentation models for targeted communications.

Skills

SQL

Python

Customer Segmentation

Predictive Modelling

Campaign Analytics

Data Integration

Storytelling

Communication Skills

Tools

Salesforce

Salesforce Marketing Cloud

Job description

Direct message the job poster from The Birley Clubs

Annabel's | Mark's Club | George | Harry's Bar | Bath and Racquet's

An exciting opportunity has arisen for a highly analytical and strategic CRM Analyst to join our team at The Birley Clubs based in Mayfair, London.

The Birley Clubs operate some of the world’s most iconic private members’ clubs; Annabel’s, Mark’s Club, George, Harry’s Bar and Bath & Racquets Club. The Birley Clubs have created a paradise of sophistication, unparalleled quality, and service in the heart of Mayfair.

As CRM Analyst you will play an instrumental role in driving data-led decision-making across the member journey. From acquisition and onboarding to retention and loyalty using advanced analytics to power segmentation, targeting, and lifecycle optimisation. As the CRM Analyst, you will be delivering business benefit and improving our member experience, reporting to the Head of CRM & Member Engagement

Key Responsibilities:

• Conduct deep-dive analyses into member behaviour, preferences, and engagement across digital and physical touchpoints.
• Build and maintain robust segmentation models to support targeted communications and personalised experiences.
• Develop predictive models to identify at-risk members, forecast churn, and highlight re-engagement opportunities.
• Deliver actionable insights to support CRM campaigns, member lifecycle strategy, event targeting, and retention efforts.
• Partner closely with Marketing, Membership, Events, and Digital teams to translate insights into strategies and campaigns.
• Work with internal and external data sources to create a holistic view of members.
• Build dashboards and reporting frameworks to track CRM KPIs and campaign effectiveness.
• Champion data quality, governance, and CRM best practices across the business.

Please note: Responsibilities are not restricted to the above and may evolve based on business needs.

Skills & Experience:

• 4+ years of experience in a CRM, customer insights, or marketing analytics role
• Strong SQL skills (mandatory); experience with Python a plus
• Experience with customer segmentation, predictive modelling, and campaign analytics
• Familiarity with Salesforce and Salesforce Marketing Cloud
• Experience working with large datasets and integrating multiple data sources
• Strong storytelling and communication skills – ability to present complex insights clearly to non-technical audiences
• Experience in hospitality, luxury, membership-based, or lifestyle sectors preferred

If you want to be part of the most exciting private members’ clubs in London, we would love to hear from you!

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst

• Industries

  Hospitality

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