Creators Coordinator

Fnatic Ltd; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

Fnatic Ltd is seeking a Creators Coordinator to manage the Fnatic core creators and engage with the Fnatic Crew. This role requires expertise in influencer marketing and is crucial for the growth of our creators' function.

Responsibilities include managing creator activation, coordinating partnerships, and tracking key performance metrics. The ideal candidate thrives in a dynamic environment and possesses strong organisational and communication skills, with a solid understanding of social media platforms.

Qualifications

• Demonstrated experience in influencer marketing or partnerships.
• Able to manage expectations with talent and remain calm under pressure.
• Comfortable working with data, reporting, and performance metrics.

Responsibilities

• Manage creator relationships and coordinate operations.
• Execute creator activations and track performance metrics.
• Provide feedback based on performance data.

Skills

Influencer marketing

People skills

Organisational skills

Communication skills

Data reporting

Understanding of Twitch and YouTube

Initiative

Job description

As Creators Coordinator at Fnatic you'll own the day-to-day execution, performance, and growth of the creator function within Fnatic. This includes our roster of always-on Fnatic core creators, Fnatic Crew - a grassroots programme in collaboration with Red Bull and our co-streamers for the games we compete in.

This role sits at the intersection of influencer management, partnerships, and commercial execution. If you love to see things grow, are meticulously organised and thrive interacting with people, this could be the job for you!

What you'll do:

• Manage our retained Fnatic Core creators roster globally, as well as day-to-day management/operations of Fnatic Crew and act as their primary point of contact
• Execute paid creator activations (“Drops”) with partners; coordinating briefs, deliverables, deadlines, and approvals
• Track delivery status and flag risks early, and ensure contracts, disclosures, and brand guidelines are adhered to
• Ensure all always-on talent obligations are delivered (branding, panels, overlays, disclosures)
• Be the face of Crew in our Discord server, engaging and interacting with the members on a daily basis
• Own the Crew talent lifecycle: onboarding > activation > performance review > retention/off-boarding
• Maintain Crew tiers, performance scoring, and progression logic; and identify high-potential talent for deeper partnership (e.g. new Core creators)
• Provide structured feedback based on performance data (not vibes)
• Work closely with Business Development/Partner Success teams help develop creator strategies aligned to new partnership projects
• Track creator performance across key metrics (output, engagement, growth, reliability), and maintain associated dashboards and scorecards
• Contribute insights into what content, creators, and formats are working — and why
• Work closely with Commercial, Legal, Marketing, and Content/Social teams to bring activations to life, and support wider strategic planning
• Lead ad-hoc creator talent projects when they arise

We're looking for:

• Demonstrated experience in influencer marketing, creator management, or partnerships
• Great people skills; able to manage expectations with talent and remain calm under pressure
• Strong organisational and communication skills
• Comfort working with data, reporting, and performance metrics
• Strong understanding of Twitch, YouTube, and short-form content platforms
• Initiative and comfort dealing with ambiguity
• Ability to work independently coupled with openness to asking for help when needed

Diversity, Equity & Inclusion: #AlwaysFnatic

At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange squad.

We know that applying for jobs can be daunting - but be assured that at Fnatic:

• Who you are, and how you identify has no impact on our selection process
• We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
• We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.

About us

Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.

Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.

Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.

Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.