Product & Brand Marketing Lead for Creator Tech

ION® Audio; Cambridge; On-site; GBP 70,000 - 110,000; Full time

Job summary

inMusic seeks a Product & Brand Marketing Lead to shape how brands’ products, capabilities, and creator value propositions connect to the broader inMusic portfolio. This role spans product strategy, brand positioning, audience insight, go-to-market planning, launch execution, and commercial alignment.

You will translate product strategy into measurable market impact, build narratives, align stakeholders, and drive campaigns across creator communities and global brands.

Qualifications

• Experience in product marketing, brand marketing, go-to-market strategy, lifecycle marketing, e-commerce, or adjacent marketing leadership roles for consumer technology, music technology, creative software, hardware/software ecosystems, or related categories.
• Ability to translate product capabilities and customer insight into positioning, messaging, and launch plans.

Responsibilities

• Develop product and brand marketing strategies that connect customer needs, market opportunities, product strengths, and commercial priorities.
• Define positioning, messaging, audience priorities, launch narratives, and go-to-market plans for products, campaigns, or portfolio initiatives.
• Partner with product management, brand, creative, content, web/e-commerce, paid media, CRM, sales, support, and analytics teams to deliver integrated launches and campaigns.
• Use market research, customer insight, product data, competitive analysis, and performance reporting to guide marketing decisions.
• Identify opportunities to extend product stories, creator audiences, content, and market insights across the broader inMusic portfolio.

Skills

Product marketing

Brand marketing

Go-to-market strategy

Lifecycle marketing

E-commerce

Cross-functional collaboration

Data-driven decision making

Job description

inMusic seeks a Product & Brand Marketing Lead to shape how brands’ products, capabilities, and creator value propositions connect to the broader inMusic portfolio. This role spans product strategy, brand positioning, audience insight, go-to-market planning, launch execution, and commercial alignment.

You will translate product strategy into measurable market impact, build narratives, align stakeholders, and drive campaigns across creator communities and global brands.