Creative Strategy Director: Lead Breakthrough Campaigns

M Booth; New York; Hybrid; GBP 93,000 - 104,000; Full time

Benefits offered by this job

A workplace culture of courage andhum​

Professional growth programs

Health care and wellness plans

401(k) and FSAs

Paid holidays and unlimited PTO

Family leave and commuter benefits

Salary: $125,000-$139,000

Job summary

M Booth is seeking a Creative Strategy Director to lead strategic planning across key accounts, collaborating with cross-functional teams to translate cultural insights into disruptive campaigns. The role demands a strong leadership track record, exceptional storytelling, and the ability to mentor junior staff while guiding high-impact brand strategies.

Based in the NYC hub with a hybrid work model, the position offers professional growth, comprehensive benefits, and a competitive salary range

Qualifications

• 8–10 years of strategy experience at creative agencies, specialist agencies (experiential/PR/digital), or brand-side.
• 3–5 years of leadership experience managing accounts and mentoring team members.
• Strong portfolio of breakthrough strategies and creative concepts across categories (CPG, Spirits, tech).
• Exceptional written and verbal communication skills, with the ability to articulate connections between cultural trends and brand strategy.

Responsibilities

• Lead strategic planning responsibilities on key integrated accounts, with autonomy to establish disruptive ideas.
• Partner with account leadership and creative teams to translate cultural insights into innovative campaigns.
• Collaborate with Research, Insights and Analytics to develop and lead campaign learning agendas.
• Participate in interagency planning sessions and lead brainstorms with clients and partners.
• Oversee research plans to segment audiences and uncover opportunities.
• Develop concepts that connect to brand strategies with cross-disciplinary collaboration.
• Present data-driven strategic brand recommendations to clients.

Job description

M Booth is seeking a Creative Strategy Director to lead strategic planning across key accounts, collaborating with cross-functional teams to translate cultural insights into disruptive campaigns. The role demands a strong leadership track record, exceptional storytelling, and the ability to mentor junior staff while guiding high-impact brand strategies.

Based in the NYC hub with a hybrid work model, the position offers professional growth, comprehensive benefits, and a competitive salary range