Creative Strategist

nooro; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A dynamic consumer brand group in the United Kingdom is seeking a Creative Strategist with strong experience in direct response advertising. The successful candidate will develop strategies and oversee the production of numerous ads weekly, focusing on VSL-style creatives and data-driven results. The role requires at least 3 years of relevant experience and proficiency in post-production tools.

Qualifications

• 3+ years in direct response creative strategy, ideally in high-spend environments.
• Deep experience with VSL-style ads: structure, beats, proof, pacing.
• Proven ability to ship 100–200 ads weekly across various formats.

Responsibilities

• Develop a creative strategy by offer, funnel, and awareness stage.
• Plan and ship 100–200 ads weekly including new and iterations.
• Translate performance data into actionable test briefs.

Skills

Creative strategy development

Direct response advertising

Data analysis

Post-production literacy

Detail-oriented

Clear communication

Education

3+ years in direct response creative strategy

Tools

Premiere

Final Cut

Asana

Google Workspace

ClickUp

Job description

We’re a fast-growing consumer brand group selling across e-commerce, TikTok Shop, and Amazon. We prioritize direct-response strategy, product quality, and measurable efficacy. The team moves fast and operates with a high bar.

WHO ARE WE LOOKING FOR?

We’re hiring a Creative Strategist with heavy direct response experience.

You’ll own both strategy and ops: building and briefing angles, scripting iterations, managing sprints, reviewing edits, and ensuring we ship 100–200 ads per week.

You must have lived and breathed direct response advertising and VSL-style creative—knowing the beats, pacing, proof, and psychology that drive conversions. This is a hands-on IC role with pod-level ownership (no formal people management).

HOW TO APPLY

If you believe we’re the right fit, please fill in this form: https://forms.gle/X2KA5HeRA53sPBn57

WHAT WILL YOU DO?

• Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.
• Generate net-new DR angles from learnings, competitor swipes, and cultural trends.
• Outline 2–3 minute VSL-style ads (problem, agitation, solution, proof, CTA) and collaborate with copy on scripting.
• Write iteration briefs (hook swaps, lead/body edits, CTA tests, packaging, captions) with clear hypotheses.
• Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.
• Lead reviews to ensure DR structure, pacing, and storytelling are dialed in.
• Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.

Creative Ops & Delivery

• Plan and ship 100–200 ads weekly (mix of new and iterations).
• Traffic assets correctly: naming, specs (9:16 / 4:5 / 1:1), captions, UTMs.
• QA assets for typos, compliance, pacing, audio, and render quality.
• Review editor work with time-stamped, DR-specific notes (cut logic, proof beats, motion/graphics, sound).
• Maintain a clean, searchable DAM with version control.
• Coordinate with Media/Growth to ensure launches hit deadlines.
• Use light automation/AI for cut-downs, resizing, and captions.
• Track throughput and ensure weekly volume targets are met without errors.
• Manage creator usage rights and content expirations.

WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)

• Iterations launched within 24–48 hours of insights, increasing win rate.
• Faster time-to-first-winner and more winners per 50 launches.
• A standardized system for DR briefs (VSL, creator, iteration) used by the team.
• Clean DAM and clear creative pipeline visible to Growth/Media.

MUST-HAVES

• 3+ years in direct response creative strategy, ideally in high-spend environments ($1MM+/mo).
• Deep experience with VSL-style ads: structure, beats, proof, pacing, CTA flow.
• Proven ability to ship 100–200 ads weekly across VSLs, short-form, and UGC.
• Strong post-production literacy (Premiere/Final Cut/AE basics) for precise DR feedback.
• Track record of writing/briefing iterations and content creators for DR assets.
• Data-driven mindset; you live in Hook/Hold/CTR/CPC/CPA/ROAS.
• Detail-oriented; errors don’t slip past you.
• Clear communicator who pushes creative toward DR performance.

NICE-TO-HAVES

• Health, beauty, or OTC-adjacent experience.
• Amazon and TikTok Shop creative systems.
• Familiarity with tools: ClickUp/Asana, Frame.io, Motion/Varos, Google Workspace, CapCut/Descript, Runway/Topaz/ElevenLabs

HOW TO APPLY

If you believe we’re the right fit, please fill in this form: https://forms.gle/X2KA5HeRA53sPBn57

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Retail Health and Personal Care Products