Creative Strategist

Campfire; Salford; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

25 days annual leave

Discretionary Bonus

Wellness days

Regular social events

Birthday leave

Job summary

Campfire is seeking a Creative Strategist to join the Creative Strategy team. You will turn insight into bold ideas for major beauty and FMCG brands, lead ideation sessions, and craft strategies that leverage platform strengths with solid data backing.

You will collaborate across Delivery and Client Services, track trends, and mentor junior team members while keeping ahead of platform shifts. The role offers hybrid working with clear objectives and growth opportunities within Campfire.

Qualifications

• Must have strong sense of internet culture and be able to challenge briefs when needed.
• Solid understanding of platform nuances and what makes content work.
• Ability to identify trends or insights to shape brand ideas and strategy.
• First-principles thinker who questions routine approaches.
• Experience interpreting data from multiple sources to sharpen strategy.

Responsibilities

• Develop insights-driven strategies for social marketing campaigns.
• Lead ideation sessions and craft compelling creative concepts.
• Adapt strategies to platform strengths and measure impact clearly.
• Define objectives and simple measurement frameworks at project start.
• Support on pitches and guide junior team members when needed.
• Track industry trends and propose process improvements.
• Analyze performance and adjust tactics with cross-functional teams.
• Maintain strong client relationships through clear communication.

Skills

Internet culture

Cultural trends

Platform nuance

First-principles thinking

Data interpretation

Presentation skills

Collaborative approach

Time management

Innovative mindset

Mentoring juniors

Strategy/creative background

Job description

Company Overview

Campfire is an award winning Social first digital agency, founded on values of Honesty & Integrity, Exceeding Expectations and First Principle Thinking. Holding some of the world’s leading brands on our client roster, we pride ourselves on innovating and creating performance driving firsts for our clients.

Company Overview

Campfire is an award winning Social first digital agency, founded on values of Honesty & Integrity, Exceeding Expectations and First Principle Thinking. Holding some of the world’s leading brands on our client roster, we pride ourselves on innovating and creating performance driving firsts for our clients. We believe in meritocracy. If you want to work for an agency who will invest in you and your career, Campfire is the right place for those willing to step up and deliver as part of the team and for our clients. With quarterly PDPs rather than annual, your career can move as quickly as you do.

Position Overview

We’re looking for a Creative Strategist to join our Creative Strategy team: the people who turn insight into bold ideas for some of the biggest names in beauty and FMCG, then build the thinking that keeps those ideas intact all the way to execution. You’ll have a sharp instinct for brand challenges within social and culture, and the confidence to read between the lines of a brief. You’ll lead ideation sessions, write creative concepts that get teams excited, and build strategies that actually use the strengths of the platforms they’re designed for, backed by a good grip on the data and measurement behind them. Adapt strategy to the strengths of different platforms and channels, rather than treating them all the same. Help define clear objectives and a simple measurement framework for campaigns at the outset. Support on bigger projects and lead smaller ones end to end, from insight through to finished strategy. Act as an ideas and insight consultant on new business pitches, feeding in strong thinking and creative territory when asked. Track industry and market trends, and start suggesting improvements to how the team works. Analyse how creative is performing against strategy, working with Delivery and Client Services to spot what’s working and what needs to change. Support present-backs to clients and help maintain strong client relationships through clear, consistent communication. Keep the agency ahead of platform, format and cultural shifts, bringing fresh thinking back to the team. Start supporting the development of junior members of the team, and be a go-to source of guidance for colleagues across the wider business, sharing feedback and knowledge wherever it’s useful.

What are the key responsibilities for the role?

• Develop strategies that use insight, data and cultural understanding to solve the real client problem, not just the brief as written
• Lead ideation and brainstorm sessions, creating an environment that encourages bold thinking and challenges safe ideas as they come up in the room
• Write clear, inspiring creative concepts and craft the narratives that sell an idea internally and to clients
• Adapt strategy to the strengths of different platforms and channels, rather than treating them all the same
• Help define clear objectives and a simple measurement framework for campaigns at the outset
• Support on bigger projects and lead smaller ones end to end, from insight through to finished strategy
• Act as an ideas and insight consultant on new business pitches, feeding in strong thinking and creative territory when asked
• Track industry and market trends, and start suggesting improvements to how the team works
• Analyse how creative is performing against strategy, working with Delivery and Client Services to spot what’s working and what needs to change
• Support present-backs to clients and help maintain strong client relationships through clear, consistent communication
• Keep the agency ahead of platform, format and cultural shifts, bringing fresh thinking back to the team
• Start supporting the development of junior members of the team, and be a go-to source of guidance for colleagues across the wider business, sharing feedback and knowledge wherever it’s useful.

Required Skills For Our Team..

• A genuine obsession with internet culture, and the confidence to challenge a brief or an assumption when it doesn’t stack up
• A strong grip on cultural trends, platform nuance and what actually makes content work
• The ability to spot the right trend, tension or insight for the right brand, and build an idea on it
• A first-principles thinker: always asking why before jumping to how, and quick to challenge a standard approach that’s stopped working
• Comfortable sourcing and interpreting data across more than one source, confident spotting the patterns that matter, and using what you find to sharpen a strategy, a brief or a measurement plan.
• Confident presenting ideas and strategy, both internally and to clients
• A genuinely collaborative approach, proactive about sharing what you know and bringing other people into an idea
• Excellent organisation and time management skills, with the ability to manage multiple projects and deadlines
• A genuinely innovative mindset, not content with the way something’s always been done and quick to suggest a better way of doing it
• A proactive, curious, and solutions-focused approach
• Collaborate confidently across Delivery, Client Services and other departments, look for ways to bring colleagues behind an idea, and share knowledge proactively rather than only when asked
• Previous experience in strategy or creative at a social marketing agency, or brand environment

What do we expect from our team?

At Campfire we are committed to providing all our campers with a healthy, safe and supported work environment, where everyone is able to be themselves, work freely and express their creative passion. We do ask that in order for us to do so, you comply with our behaviour expectations.

Our values?

Campfire share their values, not as words on a wall but as something we naturally live and breathe every single day, and as part of our recruitment process we will ask specific questions around culture to ensure all new campers are aligned with our three core values: Clarity, Honesty & Integrity | Exceeding Expectations | First-Principle Thinking

What do we offer our team?

• 25 days annual leave, plus Bank Holidays, christmas shutdown, the day for your birthday
• Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
• X2 wellness days or £100 allowance
• Hybrid working (2 days in the office, three days from home)
• Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you’re an early bird or night owl) are up to you to decide when to work
• Discretionary Bonus (this will be part fixed salary % and part flexi % based on performance metrics - all bonuses are subject to business performance)
• Quarterly Campfire value awards
• Free fruit, snacks and plenty of beverages to keep you full for the day
• Regular social events including the big summer and christmas parties
• Enhanced maternity, paternity, adoption leave, shared parental and fertility journey support policies
• Enhanced company sick pay
• Employee assistance programme - with access 24hrs a day on an array of topics that you may benefit from seeking additional support.

Equal Opportunities Statement

Campfire believes that everyone should be treated with respect and dignity, and that’s why we embrace equity as part of our values. We strive to prevent discrimination in all aspects of the employee cycle, in particular in the recruitment process. We understand that no “one size fits all” and we are committed to ensuring everyone feels welcome, at ease and supported.

Disability Confident Employer

At Campfire, we are proud to be a Disability Confident Employer. We are committed to creating an inclusive and supportive workplace where everyone can thrive, regardless of disability or long-term health condition.