Creative Producer (Radiotech)

Gismart; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Remote-First Culture

Coworking compensation worldwide

Free Office Lunches

Public Holidays Policy

100% Sick Leave Compensation

Mental and Physical Health benefits

Personal Equipment Policy

Personal Learning and Development: 70%

Time-Off Policy: 18 days + 3 personal

Corporate Events

Job summary

Gismart is seeking a Creative Producer to lead performance marketing creative across Meta, Google, TikTok and other networks. You will own hypothesis-driven testing, develop engaging hooks, and translate competitor insights into high-converting campaigns.

The role requires 2+ years in a similar field, strong data skills, and excellent cross-team communication within a remote-first, London-based company. Radiotech projects offer global scale and impact.

Qualifications

• 2+ years as Creative Producer, Creative Marketer, or similar in Performance Marketing (mobile apps or EdTech is a plus).
• Data proficiency with strong analytical skills and a data-driven mindset.
• Ability to interpret UA metrics (CTR, CPI, ROAS, IPM) and use analytics dashboards (e.g., Tableau).
• Deep understanding of paid social platforms (Meta, Google Ads, TikTok, Applovin) and their formats.
• Experience writing clear, structured briefs for motion/graphic designers and giving feedback.
• Strategic and creative thinking to turn competitor research and trends into actionable hooks.
• Adaptable and able to shift priorities in a fast-paced environment.
• Strong cross-functional communication skills.
• English proficiency at B2 level or higher.

Responsibilities

• Hypothesis Testing & Strategy: Execute the overall creative strategy by continuously searching, formulating, testing, and reporting on new creative hypotheses.
• Work with Audience: Identify and test new concepts, user personas, triggers, and pain points to tailor creative messaging effectively.
• Hook Development: Find fresh approaches for our core audience and create highly engaging hooks.
• Data-Driven Optimization: Apply a strictly data-driven approach. Monitor ad cabinets, analyze Tableau dashboards, and scale successful concepts.
• Competitor & Market Research: Conduct ongoing market research. Track the active ad libraries of direct competitors, identify new market players, and draw inspiration from indirect competitors.
• Trendwatching: Monitor social media trends (TikTok, Reels, etc.) and global performance marketing trends to ensure our creatives stand out.
• Creative Production: Provide the end-to-end production process for Meta, Google, and other networks. Write clear, structured briefs for motion and graphic designers, providing constructive feedback to ensure fast and high-quality delivery.
• Cross-Functional Collaboration: Collaborate closely with the Product and UA teams to highlight the app’s key features and align creative concepts with performance goals.

Skills

Creative Producer

Performance Marketing

Data-driven mindset

Communication

Adaptability

English (B2+)

Tools

Tableau

Meta Ads

Google Ads

TikTok

Applovin

Job description

About us:

Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have recently achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well‑being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 250 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.

Our mission:

Become a stepping stone on our customers’ journeys of self‑improvement.

Our values:

• Deliver what matters

• Respect and support others

• Initiate and own

• Voice openly

• Execute with quality

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com.

About project

At Radiotech, we believe music belongs to everyone — not just those who grew up taking lessons. As a product company inside the Gismart ecosystem, we’ve spent years building apps that make music feel approachable, fun, and deeply human. With 23 apps across iOS and Android and over 500 million downloads worldwide, our products have found their way into the hands of musicians, beginners, and curious souls across the globe. We see music as a universal language. Our job is to make sure more people can speak it.

Responsibilities

• Hypothesis Testing & Strategy: Execute the overall creative strategy by continuously searching, formulating, testing, and reporting on new creative hypotheses

• Work with Audience: Identify and test new concepts, user personas, triggers, and pain points to tailor creative messaging effectively

• Hook Development: Find fresh approaches for our core audience and create highly engaging hooks

• Data-Driven Optimization: Apply a strictly data-driven approach. Monitor ad cabinets, analyze Tableau dashboards, and scale successful concepts

• Competitor & Market Research: Conduct ongoing market research. Track the active ad libraries of direct competitors, identify new market players, and draw inspiration from indirect competitors

• Trendwatching: Monitor social media trends (TikTok, Reels, etc.) and global performance marketing trends to ensure our creatives stand out

• Creative Production: Provide the end-to-end production process for Meta, Google, and other networks. Write clear, structured technical tasks (briefs) for motion and graphic designers, providing constructive feedback to ensure fast and high-quality delivery

• Cross-Functional Collaboration: Collaborate closely with the Product and UA teams to highlight the app’s key features and align creative concepts with performance goals

Requirements

• Experience: 2+ year of experience as a Creative Producer, Creative Marketer, or other similar role in Performance Marketing (experience with mobile apps or EdTech will be a plus)

• Data Proficiency: Strong analytical skills and a strictly data-driven mindset. Ability to interpret UA metrics (CTR, CPI, ROAS, IPM, etc.) and experience working with analytics dashboards (e.g., Tableau)

• Platform Knowledge: Deep understanding of paid social platforms (Meta, Google Ads, TikTok, Applovin), their creative formats, best practices, and guidelines

• Creative Production: Experience in writing clear, structured technical tasks (briefs) and communicating with motion/graphic designers, including providing constructive feedback

• Strategic & Creative Thinking: Ability to turn competitor research, user pain points, and trends into actionable, high-converting hooks and hypotheses

• Adaptability: Flexible and able to quickly adapt to changing priorities in a fast-paced environment

• Communication: Strong soft skills for effective cross-functional collaboration

• Languages: English proficiency at an Upper-Intermediate (B2) level or higher

Employee Benefits:

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs

• Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy and autonomous hub) and 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace

• Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday

• Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year

• 100% Sick Leave Compensation

• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs

• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools

• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses

• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart

• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs