Creative Performance Lead

Major Players | B Corp™; Greater London; On-site; GBP 95,000 - 135,000; Full time

Job summary

Major Players in the United Kingdom is seeking a Creative Strategy Lead to own and scale the paid creative function from the ground up. You will lead strategy, production, testing and iteration, directly partnering with the founders to shape growth.

You'll drive customer insight and performance-driven decision making, building systems, briefs and processes for a high-volume creative engine across short-form video and native paid formats.

Qualifications

• 7+ years of performance creative experience.
• Experience with consumer subscription mobile apps.
• Proven track record building high-volume paid creative engine.
• Strong systems for briefing, production and feedback loops.
• People management and hiring experience.

Responsibilities

• Own the full paid-creative pipeline: strategy, hypotheses, briefing, production management and iterative learning loops.
• Build a structured creative testing roadmap so the team is consistently learning what's working, what isn't, and what to test next.
• Develop deep customer understanding through research, reviews, comments, surveys and performance data.
• Work closely with the media buying function to analyse performance and shape what to iterate, scale or test next.
• Write sharp, actionable briefs for creators, editors and designers.
• Hire and manage a team of creators, editors and designers, raising the bar on execution.
• Build out the creative function's systems and processes from scratch.

Skills

Performance creative

Consumer apps

Creative strategy

People management

Data-driven decisions

Video & social formats

Job description

Job Title: Creative Strategy Lead @ High-Growth Consumer App

Job Type: Full-Time, Permanent

A fast-growing, founder-led consumer app is looking for a Creative Strategy Lead to build and own their entire paid creative function from the ground up.

The business has already proven its paid acquisition engine, investing six figures a month into Meta and TikTok profitably. With strong organic traction and a loyal user base, they're now looking for someone to bring structure, strategy and scale to their creative output as they push toward their next stage of growth.

This is a rare opportunity to be the first dedicated creative hire, working directly with the founders to build the systems, testing frameworks and team that will power the next phase of acquisition. You'll own everything from customer insight and creative strategy through to production, testing and iteration.

If you love owning a creative function end-to-end, thrive on data-informed creative decisions, and want real influence in a founder-led business with genuine purpose, this is a standout opportunity.

Key Responsibilities

• Own the full paid-creative pipeline: strategy, hypotheses, briefing, production management and iterative learning loops
• Build a structured creative testing roadmap so the team is consistently learning what's working, what isn't, and what to test next
• Develop deep customer understanding through research, reviews, comments, surveys and performance data
• Work closely with the media buying function to analyse performance and shape what to iterate, scale or test next
• Write sharp, actionable briefs for creators, editors and designers
• Hire and manage a team of creators, editors and designers, raising the bar on execution
• Build out the creative function's systems and processes from scratch

Skills & Experience Required

• 7+ years' experience in performance creative
• Experience within consumer subscription mobile apps highly preferred
• Proven track record building and running a high-volume paid creative engine, from strategy through to production and iteration
• Strong operating ability, able to build systems for briefing, production, asset tracking and feedback loops
• People management experience, including hiring and developing creative talent
• Strong paid performance fluency, comfortable challenging assumptions using data
• Excellent creative taste across short-form video, creator-led content and native paid social formats

Why Apply?

• Be the first dedicated creative hire and build the function from the ground up
• Direct, close collaboration with the founders
• Genuine ownership and autonomy in a fast-paced, founder-led environment
• Join a profitable, high-growth business with a clear path to scale
• Be part of a category-defining brand with real purpose and impact

As a proud B Corp we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.