Creative Marketing Lead

Urban Playground Holdings; Nottingham; On-site; GBP 50,000 - 80,000; Full time

Job summary

Urban Playground Holdings is seeking a Creative Marketing Lead to design and execute marketing ideas across the Urban Playground brands at our Nottingham head office. This hands-on role blends creative direction, graphic design and marketing delivery to translate business objectives into impactful campaigns.

The role requires leading campaigns from cradle to grave, shaping brand presence across channels while collaborating with senior leadership to deliver consistent, high-quality marketing

Qualifications

• Significant, proven experience in creative design and marketing delivery.
• Graphic design and visual communication experience.
• Ability to interpret marketing and commercial data and turn it into actions.
• Ability to move between strategic planning and hands-on creative production.
• Good understanding of brand strategy and visual identity.
• Experience in leisure, hospitality, attractions or consumer-led multi-site environments is advantageous.

Responsibilities

• Develop and deliver creative marketing campaigns from concept to execution.
• Create hands-on design work, including campaigns, websites, social media and emails.
• Lead the development and growth of Urban Playground’s identity and brand direction.
• Translate marketing objectives into engaging campaigns across brands.
• Collaborate with senior leadership to understand objectives and deliver effective marketing solutions.
• Manage the production of creative assets across channels and formats.
• Plan and deliver marketing activity with brand consistency.
• Contribute to marketing strategy and department planning.
• Monitor campaign performance to improve future activities.
• Manage relationships with external agencies and support services.

Skills

Creative design

Marketing delivery

Graphic design

Brand strategy

Project management

Strategic thinking

Commercial awareness

Independent work

Adaptability

Job description

Urban Playground Head Office, Nottingham

Role Description

The Creative Marketing Lead will be responsible for the
design and execution of new marketing ideas, across the Urban Playground
brands. Managing campaigns from cradle to grave, this hands-on role will combine
creative direction, graphic design and marketing execution.

The Creative Marketing Lead converts business objectives
into campaigns, developing new concepts and ensuring consistent and high-quality brand presence across all channels and platforms. The ideal applicant will be someone who can help shape the direction but also get stuck in and make things happen.

Essential Duties and Responsibilities

• Develop
  and deliver creative marketing campaigns from concept to execution.
• Create
  hands on design work, including advertising campaigns, websites, social media, emails and other marketing materials.
• Lead
  the development and growth of Urban Playground’s identity, brand and creative direction.
• Translate
  marketing and commercial objectives into engaging campaigns across Urban Playground brands.
• Work
  closely with the senior leadership team to understand objectives and deliver effective marketing solutions.
• Manage
  the production of creative assets across multiple channels and formats.
• Plan
  and deliver marketing activity, ensuring brand consistency.
• Contribute
  to marketing strategy and department planning.
• Monitor
  performance of campaigns to improve future activities.
• Manage
  relationships with external agencies and other support services.

Requirements

Technical

• Significant,
  proven experience in creative design and marketing delivery.
• Graphic
  design and visual communication experience.
• Ability
  to interpret marketing and commercial data, to turn into actions.
• Ability
  to move between strategic planning and hands on creative production.
• Good
  understanding of brand strategy and visual identity.
• Experience
  in leisure, hospitality, attractions, entertainment or another consumer-led multi-site environment is advantageous.

Personal

• Strong
  creative judgement and brand awareness.
• Strong
  project management and organisational skills.
• Ability
  to work independently, and with external support.
• Commercially
  minded and driven.
• Proactive and strong ability to think on your feet and adapt.