Creative Lead: Drive Bold Brand Campaigns

DFDS; North Shields; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Life assurance cover

Contributory company pension scheme

Holiday Purchase Scheme

Free ferry travel for up to 4 guests

Full employee assistance programme

Retail discounts

Cashback on health care

Access to myStrength

Mental health support webinars

Job summary

DFDS is seeking a Creative Lead to shape distinctive, performance-driven creative across campaigns, content and customer experiences. You will translate brand strategy and data into compelling work that strengthens brand consistency and drives measurable business results.

You will lead the in-house design studio and external partners, inspire the team with clear direction and high standards, and collaborate with marketing to align creative delivery with priorities, timelines and resources.

Qualifications

• 4–7+ years in creative leadership, art direction or senior digital design.
• Experience in-house or agency-side.
• Experience across B2B and B2C environments, retail exposure preferred.
• Ability to translate strategy into compelling creative work.
• Strong collaboration with cross-functional teams.

Responsibilities

• Leading the development of creative concepts and campaigns, translating audience insights, business objectives and performance data into impactful creative solutions.
• Championing the DFDS brand by maintaining and evolving visual identity, design principles and brand guidelines across all customer touchpoints and channels.
• Inspire and developing the in-house design team and external creative partners through clear direction, constructive feedback and high creative standards.
• Collaborating with the Studio Lead, marketing teams and external agencies to align creative delivery with business priorities, customer needs, timelines and resources.
• Monitoring and optimizing creative performance using campaign data, audience feedback and insights to continuously improve brand impact and commercial results.

Skills

Creative leadership

Art direction

Brand guidelines

Campaign concepting

Stakeholder collaboration

Job description

DFDS is seeking a Creative Lead to shape distinctive, performance-driven creative across campaigns, content and customer experiences. You will translate brand strategy and data into compelling work that strengthens brand consistency and drives measurable business results.

You will lead the in-house design studio and external partners, inspire the team with clear direction and high standards, and collaborate with marketing to align creative delivery with priorities, timelines and resources.