Creative Lead

Prosana; Manchester; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

Prosana is seeking a hands-on creator who will own the creative direction, appear on camera, and drive multi-channel content across Meta, short-form, YouTube, and affiliates. You will build the team, shoot and edit, and work directly with founders and creators to craft captivating stories that convert.

You’ll push ideas through testing and iterations to scale performance. You’ll contribute to the brand’s recognisability, help shape the content strategy, and bring new formats and formats to life

Qualifications

• Experience with direct-response creative and the difference between attention and sales.
• Experience with organic and paid social content; uses performance data to improve work.
• Strong creative instincts; knows when an idea is worth pursuing.
• Feels natural on camera and comfortable being a brand face.
• Capable of taking an idea from concept to hook, script, shoot and finished ad.
• Able to write briefs and scripts; work with creators and edit when needed.

Responsibilities

• Build the creative pipeline from rough ideas to finished ads.
• Spend time creating content, not just planning.
• Test different hooks, formats and angles until something sticks.
• Put yourself on camera and help make the brand recognisable.
• Collaborate with founders, students and creators for better stories on screen.
• Manage the full production process, including shooting and editing.
• Study successful ads and translate learnings into new campaigns.
• Push promising concepts with new versions and formats.

Skills

Direct-response creative

Organic social content

Paid social content

Performance data

Camera presence

Concept to finished ad

Brief/script writing

Editing when needed

Learning from ads/creators

Job description

Some creative leads live in decks. You’ll probably be holding a camera.

You’ll be responsible for the creative, but you won’t be sitting on the sidelines. You’ll come up with the ideas, make the content, get involved in the ads and keep pushing when you find something that works.

If the last few years have slowly promoted you away from the camera and the timeline, and you miss it, this is the way back.

This is a full-time, London-based hybrid role.

WHAT’S IN IT FOR YOU

• Real creative ownership. You set the direction. Nobody rewrites your hooks.
• You build the team. Hire your own editors and videographers as output grows.
• You're the face. Your ideas, your voice, in front of an audience already paying attention.
• Permission to miss. Make a lot, learn fast, find the few that work.
• More than one channel. Meta, short-form, YouTube, creators, affiliates.
• Visible impact. Small business, creative is the growth lever, you'll see it in the revenue.

WHAT YOU’RE GETTING INTO

• Build the creative pipeline from rough ideas to finished ads
• Spend plenty of time making, not just planning what others should make
• Test different hooks, formats and angles until something sticks
• Put yourself on camera and help make the brand recognisable
• Work directly with founders, students and creators to get better stories on screen
• Get involved in the whole production process, including shooting and editing
• Study the ads already taking off and turn those learnings into the next batch
• Push promising concepts further with new versions, hooks and executionsGive the organic channels a clearer creative direction
• Bring YouTube and longer-form content into the mix
• Keep a running list of formats, creators and ideas worth trying
• Build out the creative support around you as the output grows
• Raise the standard of what gets made, tested and put in front of the audience

WHO YOU ARE

• You understand direct-response creative and the difference between attention and sales
• You have experience with organic and paid social content, and use performance data to improve your work
• You have strong creative instincts and know when an idea is worth pursuing
• You feel natural on camera and are comfortable being one of the faces behind the content
• You can take an idea from concept to hook, script, shoot and finished ad
• You can write briefs and scripts, work with creators and edit when needed
• You keep up with ads, creators and new formats, but know how to make the inspiration your own