Creative Assistant

Aperture; Greater London; Hybrid; GBP 23,000 - 30,000; Full time

Job summary

Aperture in London is hiring a Creative Assistant to support our creative team and help raise the quality and speed of our output. You’ll shape briefs, write hypotheses, and analyse what’s working across client accounts, with close collaboration to the Creative Manager and performance teams.

This entry-level role values taste, curiosity, and rapid learning over titles. If you enjoy turning raw inputs into clear creative briefs, organising assets, and experimenting with hooks and formats, you’ll

Qualifications

• Entry-level role; no prior agency or paid media experience required.
• Curiosity, taste, and willingness to learn quickly.
• Strong writing and idea-generation ability.

Responsibilities

• Build creative research libraries with hooks and formats.
• Help write and structure briefs and hypotheses.
• Support copywriting: hooks, captions, scripts.
• Assist with asset organization and documentation.

Skills

Creative thinking

Copywriting

Content analysis

TikTok & Reels familiarity

Job description

Meet Aperture

At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.

Founded in 2022 by industry leader Hannah Parvaz, we’ve quickly made waves. Already recognised as Business Consultant of the Year and named 2024’s Most Innovative Growth Agency, our trajectory is nothing short of extraordinary.

Now, as we prepare to scale new heights, we’re building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact?

Our Culture:

• Growth mindset. We're hungry to learn and improve.
• Take full responsibility for every outcome—no excuses.
• Obsess over results. We're here to make a measurable impact.
• We’re data-obsessed. We let numbers, not opinions, guide our decisions.
• Client success is our success. Period.
• No ego. The best idea wins, regardless of who it comes from.
• Radical candour. We give and receive honest feedback to fuel growth.
• No job is too small. We support each other and JDFI.

Work from anywhere

Embrace our remote-first culture that prioritises impact over location. Work from wherever you're most productive, while enjoying meaningful connections with the team in London from time to time.
We bring everyone together for inspiring sessions and great conversations over amazing food and events—because the best ideas often start with "what if?". You must be able to work in a UK timezone.

Role overview

We’re hiring a Creative Assistant to support our creative team and help raise the quality, speed, and clarity of our creative output as Aperture scales.

This role is ideal for someone who:

• is obsessed with TikTok, Instagram Reels, and internet culture
• has strong instincts for hooks, words, and framing
• enjoys turning messy inputs into clear briefs and hypotheses
• wants to get better at creative by doing, analysing, and iterating

You’ll work closely with our Creative Manager and the wider creative and performance teams to help shape briefs, write hypotheses, analyse what’s working, and support creative experimentation across client accounts.

You don’t need prior agency experience — but you do need curiosity, taste, and proof that you care deeply about getting better.

Key responsibilities

Creative research, libraries, and systems

• Build and maintain banks of hooks, angles, scripts, and creative references.
• Collect, tag, and organise high-performing ads, videos, and formats from TikTok, Instagram Reels, and other relevant platforms.
• Keep swipe files and inspiration libraries up to date so the team can move fast without starting from scratch.
• Turn raw inspiration into structured, usable inputs (clear hooks, angles, formats, and hypotheses).

Briefs, hypotheses, and creative thinking

• Help write and structure creative briefs for ads and content.
• Turn insights and performance signals into clear creative hypotheses.
• Support the team in articulating the hook, angle, and emotional or functional driver behind each concept.
• Ensure briefs are focused, clear, and actionable.

Creative analysis and iteration

• Review creative performance alongside the performance team.
• Look at key signals (CTR, hook rate, hold rate, conversions) and help identify patterns.
• Feed learnings back into the next round of briefs and ideas.

Execution and support

• Support creative production by helping organise assets, scripts, captions, and references.
• Assist with copywriting tasks where needed (hooks, captions, scripts, variations).
• Help keep creative systems, folders, and documentation clean and usable.

Experience

This role does not require prior agency or paid media experience.

We care far more about taste, curiosity, and learning speed than job titles. You might have:

• made your own TikToks, Reels, memes, or other content
• written scripts, captions, threads, or hooks
• run a personal or niche account
• built swipe files or analysed ads obsessively
• worked on creative side projects alongside studies or another job

Proof that you actively engage with content and try to understand why it works matters most.

Skills and mindset

• You’re good with words and enjoy writing or refining language.
• You have strong creative instincts but are open to being wrong and learning fast.
• You’re comfortable looking at numbers and using them to inform creative decisions.
• You’re highly curious and pay attention to internet culture, trends, and formats.
• You care deeply about quality and iteration, not just ideas.
• You communicate clearly and aren’t afraid to share a point of view.
• You’re obsessed with getting better, not just being “creative”.

This is an entry-level creative role with real responsibility. You’ll be trusted early, supported closely, and expected to bring energy, ideas, and care to the work.

What you’ll learn in this role

• How high-performing ad creatives are briefed, tested, and iterated.
• How creative and performance teams work together.
• How to turn insights into repeatable creative systems.
• How to develop taste, judgement, and confidence over time.

Strong performers in this role often progress into Creative Manager or Creative Designer paths.

Why this role matters

Creative is the biggest lever in performance marketing.

This role helps:

• Improve the quality of creative thinking upstream.
• Turn performance data into better briefs.
• Increase creative velocity without sacrificing clarity.
• Support our Creative Manager and the wider team as output scales.

You’ll play a key role in making Aperture’s creative work sharper, faster, and more effective.

Before you apply

We read every single application.

We’re looking for people who are curious, thoughtful, and genuinely interested in creative work, not just people who like the idea of it.

Specific examples, references, or explanations of how you think about content go a long way. We can tell when applications are generic or surface-level.