Creative Director

Model ML; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Equity opportunities

Direct access to founding team

Job summary

A leading AI platform in the United Kingdom is looking for a Creative Director to establish a defining brand and direct high-level creative efforts. The role involves partnering with marketing to develop a cohesive design system and managing a diverse team for campaign creation. Ideal candidates will possess 8 to 10 years of experience in creative direction, showcasing a strong conceptual portfolio. Exceptional standards and teamwork are essential to thrive in this dynamic environment.

Qualifications

• 8 to 10 years of experience in creative direction, brand design, or visual storytelling.
• A portfolio showing strong conceptual thinking and visual taste.
• Ability to direct a diverse creative team toward a unified vision.

Responsibilities

• Own the creative vision ensuring high standards in all content.
• Lead concept development for global brand campaigns.
• Oversee the execution of design, motion, and copy projects.
• Manage freelancers to maintain consistent creative output.

Skills

Creative direction

Brand design

Visual storytelling

Team leadership

Conceptual thinking

Job description

Model ML is the AI workflow builder transforming how major financial institutions produce and validate client-ready work. Model ML converts complex, manual processes into fully automated AI systems that scale across global teams. In under a year, Model ML has become one of the fastest growing enterprise AI platforms worldwide and recently closed a $75 million Series A, one of the largest fintech Series A rounds ever. The round was backed by FT Partners, Y Combinator, LocalGlobe, QED, 13books, and other top global investors, bringing total funding to $90 million.

The Role:

We’re looking for a Creative Director to build a category defining brand from scratch and set the standard for how the entire category communicates. You’ll partner closely with the Marketing Lead to translate strategy into world class creative, develop a unified design system, and direct a high performing team producing campaigns, product explainers, motion content, and launch assets that shape how Model ML is understood.

What You’ll Be Responsible For:

Own the creative vision and ensure every piece of content meets an exceptionally high standard.

Lead concept development for brand campaigns, product storytelling, and global launches.

Oversee design, motion, and copy to produce cohesive, high impact creative across all channels.

Build and maintain a unified brand system that scales across marketing and product surfaces.

Direct the creative execution of the upcoming rebrand and website rebuild.

Partner with product and marketing teams to translate complex workflows into clear narratives.

Provide hands on creative leadership, mentoring designers and shaping the end to end craft.

Manage freelance creative partners and ensure consistent output across all contributors.

What You Can Expect:

You’ll be building from zero—no templates, no red tape.

You’ll collaborate directly with the CEO, Marketing Lead, and Sales team, influencing brand and visual identity at the highest level.

Priorities will shift. Deadlines will tighten. You’ll be uncomfortable—but constantly learning.

It will be the most creatively and intellectually demanding work of your career.

What We’re Looking For:

8 to 10 years of experience in creative direction, brand design, or visual storytelling.

A portfolio showing strong conceptual thinking, sophisticated visual taste, and excellent craft.

Experience building or evolving a brand system at a high growth company or top tier agency.

Ability to direct designers, motion artists, copywriters, and video producers toward a unified vision.

Strong instincts for narrative and the ability to make complex ideas simple and compelling.

Comfort working closely with product teams to shape in-product design and motion.

High standards, low ego, and the ability to operate at speed without sacrificing quality.

A desire to build something category defining, not incremental.

What We Offer:

Direct access to the founding team (2x YC-backed exits).

Competitive salary + meaningful equity.

A rare chance to define how enterprise AI should feel and function.

A culture of high trust, high intensity, and high impact.

To Close:

We are assembling a small group of people who want to build something iconic and are willing to push themselves to do it. If you are hungry, creative, and ready to make the defining career move of your life, we would love to meet you.