Brand Designer

Model ML; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Direct access to founding team

Competitive salary + meaningful equity

Brand-building opportunity

High-trust, high-intensity culture

Job summary

Model ML is building an AI-native workspace for investment banks, private equity, and asset managers. As Brand Designer in London, you will define and scale the design function from the ground up, shaping visual identity and communications with the founders.

This hands-on, high-impact role offers ownership of branding for a cutting-edge AI company. You'll collaborate with executives to craft a cohesive brand across product, marketing, and sales, and push innovative ideas using AI tools to drive

Qualifications

• 3–5 years of experience in graphic design, motion design, video editing, and/or content creation in B2B Tech/AI/Financial Services space preferred (agency or in-house creative team a plus).
• Strong proficiency in Adobe Creative Suite, with solid understanding of video editing and social content tools.
• Strong portfolio demonstrating graphic and motion design, static content, and video production range.

Responsibilities

• Build and evolve Model ML's visual identity across screens, slides, and assets reflecting our ambition.
• Lead concept development, storyboarding, shooting, and editing for digital content.
• Create eye-catching static social content—banners, carousels, thumbnails.
• Design and animate motion graphics to bring brand campaigns to life.
• Translate complex ideas into clear visual stories across formats (sizzle reels, teasers, explainers).
• Collaborate with marketing, sales, and product design to ensure consistent branding across touchpoints.
• Oversee post-production (editing, sound, colour, captions) with high craft standards.
• Experiment with emerging creative and AI tools to enhance workflows.
• Set up design operations and scalable standards.

Skills

Graphic design

Motion design

Video editing

Content creation

Tools

Adobe Creative Suite

Job description

London, England, GB Full-time US citizenship/visa not required 3+ years

We are building an AI tool that speeds up financial due diligence for investors and advisors.

Team:

• Chaz: Founder of Fat Llama (YC S17) - Acquired by Hygglo. Responsible for Business and Sales.
• Arns: Founder of Fancy (YC S20) - Acquired by Gopuff. Responsible for Tech and Product.

About the role

Job Title: Brand Designer

Location: London

Company Overview:

Model ML is an AI-native workspace built for investment banks, private equity firms, consultancies, and asset managers. You'll be joining two repeat founders who previously built and exited two Y Combinator-backed companies. We've raised an eight-figure round from top-tier investors including Y Combinator and have live production deployments at some of the world’s most respected financial institutions. With offices in London, New York, and Hong Kong, we're building the category-defining enterprise AI platform.

The future we're building is one where your entire digital workflow—emails, meetings, research, documents, data analysis—is intelligently managed by an AI model that’s deeply personalised to you. At Model ML, you don't use software—you collaborate with it.

The Role:

We're looking for a world-class Brand Designer to define and scale the design function from the ground up. You'll work directly with the founders to shape visual identity, communications, and user experience. This is a hands-on, high-impact role for someone who loves ambiguity, thrives on ownership, and wants to build a brand for a cutting-edge AI company from scratch.

What You'll Be Responsible For:

• Build and evolve Model ML's visual identity, ensuring every screen, slide, and asset reflects our ambition.
• Lead concept development, storyboarding, shooting, and editing for digital-first content.
• Create eye-catching static social content—banners, carousels, and thumbnails.
• Design and animate motion graphics that bring our brand and campaigns to life.
• Translate complex ideas into clear, engaging visual stories across formats (sizzle reels, teasers, product explainers).
• Collaborate with marketing, sales, and product design teams to ensure the brand’s visual identity is consistent and compelling across every touchpoint.
• Oversee post-production (editing, sound, colour, captioning) while maintaining a high bar for craft.
• Experiment with emerging creative and AI tools to enhance workflows and push our content forward.
• Set up design operations and standards that can scale with the company.

What You Can Expect:

• You'll be building from zero—no templates, no red tape.
• You'll collaborate directly with the CEO, Marketing Lead, and Sales team, influencing brand and visual identity at the highest level.
• Priorities will shift. Deadlines will tighten. You'll be uncomfortable—but constantly learning.
• It will be the most creatively and intellectually demanding work of your career.

What We're Looking For:

• 3-5 years of experience in graphic design, motion design, video editing, and/or content creation in B2B Tech/AI/Financial Services space preferred (agency or in-house creative team a plus).
• Strong proficiency in Adobe Creative Suite, with a solid understanding of video editing and social content tools, including platforms and workflows commonly used in motion and video production.
• Strong portfolio demonstrating your graphic design, motion design, static content, and video production range, with an eye for design, pacing, and storytelling.
• Proven ability to work cross-functionally in a fast-paced, collaborative environment.
• Experience using (and interest in experimenting with) generative AI tools in creative production.
• Ability to translate complex ideas into clear, engaging visuals across formats.
• A thoughtful, opinionated design aesthetic—but open to iteration and feedback.
• Excellent communication and storytelling skills—you’ll be the steward of brand and visual design at Model ML.
• Deep ambition to help build a generational company.

What We Offer:

• Direct access to the founding team (2x YC-backed exits).
• Competitive salary + meaningful equity.
• A rare chance to define how enterprise AI should feel and function.
• A culture of high trust, high intensity, and high impact.

To Close:

We're assembling a small team of people who want to build something iconic—and are willing to sacrifice for it. If you're hungry, smart, and ready to make your defining career move, we'd love to meet.

About the Interview Process:

We respect your time and move fast.

Call 1: 20-minute intro with Nat (CoS)

Call 2: 30-minute conversation with Sid (Marketing Lead)

Call 3: 30-minute deep dive with Chaz (CEO)

Technology

Building on top of Open AI. AI expert desired but no essential. Front & backend skills bonus too.

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