Brand Designer

Model ML Inc.; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Direct access to founding team

Competitive salary + meaningful equity

Opportunity to define enterprise AI UX

Job summary

Model ML is seeking a Senior Brand Designer who combines ad-creative thinking with craft-level design. You will shape a category-defining brand and develop campaigns across brand, marketing, social, OOH, events, and product launches.

You’ll work with the Creative Director and Marketing Lead to refine the brand voice and visual identity while generating ambitious ideas that resonate in a competitive AI market.

Qualifications

• 5–7 years of experience in brand design, art direction, or visual storytelling at a fast-moving startup or creative agency.
• Hands-on by nature: you're in Figma building the work yourself. This is an IC role.
• A portfolio with real conceptual strength: campaigns, key visuals, storytelling, and big idea thinking.

Responsibilities

• Generate strong, insight-driven creative ideas for brand campaigns, launches, OOH, and digital marketing.
• Help evolve the brand system and expand it into new surfaces and formats.
• Design high impact assets across web, product marketing, presentations, social, and large format OOH.
• Ensure every touchpoint feels cohesive, elevated, and unmistakably Model ML.
• Partner with marketing and product teams to shape narratives for product launches and case studies.
• Work closely with the Creative Director to build templates, libraries, and brand tools that scale.
• Engage with external creative partners on campaign and production needs.
• Maintain a consistently high standard of visual execution.

Skills

Brand design

Art direction

Visual storytelling

Typography & layout

Motion design

Tools

Figma

After Effects

Framer

Jitter

Job description

Company Overview

Model ML is the AI workflow builder transforming how major financial institutions produce and validate client-ready work. Model ML converts complex, manual processes into fully automated AI systems that scale across global teams. In under a year, Model ML has become one of the fastest growing enterprise AI platforms worldwide and recently closed a $75 million Series A, one of the largest fintech Series A rounds ever. The round was backed by FT Partners, Y Combinator, LocalGlobe, QED, 13books, and other top global investors, bringing total funding to $90 million.

The Role

We’re looking for a Senior Brand Designer who thinks like an ad creative and designs like a craft-obsessed brand designer. You’ll help build a category-defining brand and develop campaign ideas that cut through a crowded AI landscape. You’ll concept, storyboard, design, and bring to life work across brand, marketing, social, OOH, events, product launches, and narrative content. You’ll partner closely with the Creative Director and Marketing Lead to shape the brand’s voice and visual identity while generating big campaign ideas that inspire teams and resonate in the market. This is a rare chance to influence a brand in an industry where visual language is still being written.

What You’ll Be Responsible For

• Generate strong, insight-driven creative ideas for brand campaigns, launches, OOH, and digital marketing.
• Help evolve the brand system and expand it into new surfaces and formats.
• Design high impact assets across web, product marketing, presentations, social, and large format OOH.
• Ensure every touchpoint feels cohesive, elevated, and unmistakably Model ML.
• Partner with marketing and product teams to shape narratives for product launches and case studies.
• Work closely with the Creative Director to build templates, libraries, and brand tools that scale.
• Engage with external creative partners on campaign and production needs.
• Maintain a consistently high standard of visual execution.

What You Can Expect

• You’ll be building from zero—no templates, no red tape.
• You’ll collaborate directly with the CEO, Marketing Lead, and Sales team, influencing brand and visual identity at the highest level.
• Priorities will shift. Deadlines will tighten. You’ll be uncomfortable—but constantly learning.
• It will be the most creatively and intellectually demanding work of your career.

What We’re Looking For

• 5 to 7 years of experience in brand design, art direction, or visual storytelling at a fast-moving startup or creative agency.
• Hands‑on by nature: you're in Figma building the work yourself. This is a IC role.
• A portfolio with real conceptual strength: campaigns, key visuals, storytelling, and big idea thinking.
• Strong craft across typography, layout, composition, and design for digital and physical mediums.
• Experience concepting and designing for motion, social, OOH, and integrated campaigns.
• Proficiency in Figma, with bonus points for comfort using tools like After Effects, Jitter, or Framer.
• Bonus points if you build with AI - custom tools, shaders, generative pipelines - beyond just prompting existing apps.
• Ability to manage multiple projects, switch between conceptual and executional work, and move quickly without losing quality.
• A collaborative mindset and excitement about partnering closely with creatives, marketers, and product teams.
• A deep sense of ownership, curiosity, and pride in producing exceptional work.
• Comfort working closely with product teams to shape in‑product design and motion.
• High standards, low ego, and the ability to operate at speed without sacrificing quality.
• A desire to build something category defining, not incremental.

What We Offer

• Direct access to the founding team (2x YC-backed exits).
• Competitive salary + meaningful equity.
• A rare chance to define how enterprise AI should feel and function.
• A culture of high trust, high intensity, and high impact.

To Close

We’re assembling a small team of people who want to build something iconic—and are willing to sacrifice for it. If you’re hungry, smart, and ready to make your defining career move, we’d love to meet.

About the Interview Process

• Call 1: 30‑minute intro with Dario (Head of Creative)
• Case Study: 45‑ minute with Dario (Head of Creative)
• Call 2: 30‑minute with Sid (Marketing lead)
• Call 3: 15‑minute with Rish (Strategy)