Creative Design Lead — Beauty Brand Campaigns

The Boots Company PLC; Nottingham; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Employee discounts

Job summary

The Boots Company PLC, home to The B‑Hive, is looking for a Creative Design Lead to translate marketing objectives and customer insight into distinctive campaigns across digital, print, film and retail touchpoints.

You’ll lead conceptual development, direct a multidisciplinary team, and collaborate with copy, strategy and senior stakeholders to elevate brand identity while keeping work strategically bold and craft-focused in a fast-paced environment.

Qualifications

• Bachelor's degree in design or related field or equivalent professional experience.
• Proven experience as a senior designer, design lead or art director in advertising or in‑house.
• A strong integrated campaign portfolio demonstrating conceptual thinking, visual storytelling and high‑quality design across a range of brands, audiences and platforms.
• Excellent understanding of typography, layout, colour, imagery, brand identity and art direction.
• Proven experience leading, motivating and developing a large and diverse multidisciplinary creative team.
• Strong line management experience, including setting objectives, providing constructive feedback, supporting career development and managing performance.

Responsibilities

• Develop big creative ideas that can scale across channels and live beyond an individual execution.
• Lead the early conceptual development of priority briefs, working closely with the Copy Lead, Strategy and other creative specialists to turn strategic thinking and customer insight into distinctive campaign ideas.
• Interrogate and strengthen briefs, identifying the core creative problem and establishing a clear proposition before moving into design development.
• Create compelling campaign concepts, visual worlds and design executions that can scale across digital advertising, film, print, social media, CRM, retail and other customer touchpoints.
• Ensure ideas are channel-neutral at their core, with the potential to translate effectively across different platforms, formats and customer experiences.
• Collaborate with copywriters, designers, strategists and other creative specialists to deliver cohesive and impactful campaigns.
• Lead and evaluate the visual direction of multiple projects, ensuring consistently high standards of design, craft and brand expression.
• Provide clear art direction and constructive feedback to designers and other creative team members.
• Present and sell creative thinking to senior clients and stakeholders, responding constructively to feedback while protecting the strength and integrity of the idea.
• Stay informed about developments in design, culture, technology and competitor activity to ensure the work remains relevant, distinctive and fresh.
• Manage multiple projects simultaneously and deliver high-quality work within deadlines in a fast‑paced environment.
• Participate actively in creative reviews and feedback sessions, championing the quality and effectiveness of the work.

Skills

Senior designer

Design leadership

Art direction

Line management

Brand storytelling

Presentation skills

Collaboration

Education

Bachelor's degree in design

Equivalent professional experience

Job description

The Boots Company PLC, home to The B‑Hive, is looking for a Creative Design Lead to translate marketing objectives and customer insight into distinctive campaigns across digital, print, film and retail touchpoints.

You’ll lead conceptual development, direct a multidisciplinary team, and collaborate with copy, strategy and senior stakeholders to elevate brand identity while keeping work strategically bold and craft-focused in a fast-paced environment.