Corporate Marketing Operations Manager

Avalere Health; Manchester; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Private medical insurance

Company pension/retirement plan

Flexible working practices

Personalized learning and training

Employee wellbeing initiatives

Global hubs across regions

Job summary

Avalere Health is seeking an Operations Manager to join the Corporate Marketing Team in Manchester. You will own the operational infrastructure enabling the team to deliver marketing goals across Advisory, Medical, and Marketing capabilities, ensuring efficient platform integration and resourcing.

You will partner with digital specialists to optimize systems, measure performance, and drive improvements in campaign execution, reporting, and cross-team collaboration.

Qualifications

• Proven experience in a marketing operations, digital marketing, or campaign management role.
• Experience developing and improving operational processes, workflows, and resourcing models.
• Strong communication skills with senior stakeholders and cross-functional teams.
• Working knowledge of marketing automation and MarTech platforms (Marketo, GA, CMS, ads).

Responsibilities

• Lead on operational excellence and process development within Corporate Marketing.
• Manage resource requests and project coordination across partner teams.
• Oversee metrics, ROI reporting, and performance insights for campaigns and channels.
• Coordinate MarTech tooling, contracts, renewals, and platform usage.

Skills

Marketing operations

Campaign management

Data analysis

Stakeholder collaboration

Digital marketing

Tools

Marketo

Google Analytics

CMS environments

LinkedIn Ads

Google Ads

Job description

• The Operations Manager is part of Avalere Health’s Corporate Marketing Team, which is responsible for developing and delivering the corporate brand, thought leadership, PR, and integrated marketing activity
• The role partners closely with digital specialists to ensure the platforms, systems, and data underpinning integrated campaigns operate reliably and efficiently, supporting increased awareness, strengthened reputation, and commercial opportunities
• Reporting to the Associate Director of Corporate Marketing, this role is accountable for the operational infrastructure that enables the wider team to deliver against the marketing goals of the Group corporate brand, as well as Avalere Health’s three capabilities – Advisory, Medical, and Marketing
• The role is central to the effective functioning of Corporate Marketing, providing the team with the platform integration, resourcing visibility and performance insight required to plan and deliver on strategic goals with confidence
• Operational excellence and process management
• Develop a culture and processes of operational excellence within the Corporate Marketing team, leading on all Corporate Marketing process development and implementation
• Understand, evaluate, develop, and recommend project management and workflow processes that support the prioritization of tasks and improve efficiency and team collaboration
• Lead efforts to identify templates, tools, and resources — including applications for Artificial Intelligence — that could streamline campaign creation, simplify review processes, and improve the quality and efficiency of the team’s work
• Internal partnerships and resource management
• Manage how Corporate Marketing projects are resourced out to partner teams, including digital and creative teams
• Act as the central point of contact for coordinating resource requests with partner teams, ensuring requests are scoped clearly, timelines are realistic, and work is tracked through to delivery
• Maintain visibility of resourcing commitments across active projects, flagging conflicts or bottlenecks with partner team capacity early enough to inform planning
• Support prioritization discussions with accurate, up-to-date information on resourcing status and lead times from partner teams
• Act as the central point of coordination across Corporate Marketing, building strong working relationships with digital specialists, creatives and senior stakeholders across the business
• Balance competing operational demands while maintaining consistency and reliability across the team’s systems
• Performance, metrics, and reporting
• Manage and optimize metrics and ROI reporting for Marketing projects, including LinkedIn performance, paid campaigns, internal comms, and website traffic
• Enhance year-on-year campaign performance tracking for easy comparison and to inform future planning
• Review performance metrics regularly, interpreting the data to identify trends, areas for improvement, and possible correlations with external factors such as media coverage or world events
• Translating performance data into actionable insights that informs ongoing optimization and strategic decision-making
• Marketing technology (MarTech) and digital platform management
• Manage MarTech systems day-to-day, including maintenance, optimizing usage, contracting and renewals, and scoping and implementing new systems as needed
• Understand, evaluate, and evolve the MarTech ecosystem, looking for tools that may offer improvements, new benefits, or cost savings compared to existing tools and processes
• Partner with the Digital Team to project manage new digital projects for the corporate brand, from planning to execution, including website updates, CMS management and uploads, SEO/SEM, eventual CRM development, and other projects with the digital team as needed
• Partner with digital specialists to drive SEO, GEO, and ad word strategy, ensuring content and campaigns achieve appropriate visibility with target audiences
• Business development support
• Support the CRM integration project, partnering with our digital specialists to ensure the correct information surfaces on the platform
• Manage and optimize the leads process with BD teams
• Content and events operations
• Project manage the next series of the Within Reach podcast, working with our producer to run the podcast from guest selection to scheduling, coordination, and publication
• Project manage marketing campaigns, including scoping resources, developing project plans and timelines, and ensuring smooth campaign development
• Support the Associate Director to manage internal Town Halls, ensuring internal events are delivered smoothly
• Support the Associate Director as needed with copywriting, editing, visual asset development, social post scheduling, Marketo builds and scheduling, and other associated tasks

Benefits

• The tools, skills, and support you need to think differently and to solve healthcare’s most complex challenges
• Career Experience team, whose mission is to provide every employee with a purpose-driven career
• Personalized learning and training
• Flexible working practices
• Company pension/retirement plan
• Private medical insurance
• Employee wellbeing initiatives
• Compelling time-off policy
• Hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization

Proven experience in a marketing operations, digital marketing, or campaign management role, ideally within healthcare, life sciences, or professional servicesExperience developing and improving operational processes, workflows, and resourcing models, with a view towards operational maturityStrong communication skills, with the ability to partner effectively with specialist functions and senior stakeholdersStrong analytical skills, with demonstrated ability to translate performance data into clear, actionable recommendations and identify trends and correlations across data setsStrong writing and editing skills, with comfort supporting copy-focused tasks across corporate and internal communicationsWorking knowledge of marketing automation and MarTech platforms (Marketo or equivalent, Bitly, Google Analytics), website CMS environments, and paid social/search advertising (Google Ads, LinkedIn Ads)Experience with CRM systems and an understanding of how marketing and CRM data connectExcellent organizational skills, with the ability to manage multiple platforms, projects, and stakeholders concurrentlyExperience using AI-enabled tools to improve marketing effectiveness and team productivityWorking knowledge of SEO/SEM fundamentals; familiarity with GEO (generative engine optimization) is an advantage