Copywriter - B2B

Oliver; Greater London; On-site; GBP 28,000 - 45,000; Full time

Job summary

OLIVER in London is seeking a Copywriter for a 12-month FTC. You will craft original, on-brand copy across campaigns, video scripts, digital content and long-form communications, collaborating with designers and client stakeholders to bring briefs to life with a clear, consistent voice.

You will ensure compliance with regulatory standards, integrate AI tools thoughtfully, and help shape tone-of-voice guidelines while maintaining speed and quality in a fast-paced financial services context.

Qualifications

• B2B copywriting experience across formats (campaigns, thought leadership, long-form content).
• Ability to translate complex information into clear, engaging copy.
• Experience writing in regulated industries (financial services, insurance).

Responsibilities

• Develop original, on-brand copy across campaigns, video scripts, digital content, and long-form communications.
• Lead tone of voice and ensure consistency across account copy.
• Research target audiences, products, and competitive landscape to inform brand voice guidelines.
• Integrate AI tools into copy/editorial workflows with thoughtful prompts and evaluation.
• Collaborate with designers and client stakeholders to deliver high-quality copy to tight deadlines.

Skills

B2B copywriting

Thought leadership

Long-form content

Regulated industries experience

AI in copywriting

Project management

Tools

AI tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Copywriter - 12 month FTC

Location: London, United Kingdom

About the role:

As Copywriter,you'lldevelop original, on-brand copy and editorial content across a wide range of briefs, channels, and audiences-from campaign headlines and video scripts to digital content,thought leadership, eventandmarketingcollateral, email campaigns,and long-form communications. Working closely with designers, motion specialists, and client stakeholders,you'llbringbriefs to life with clarity, creativity, and a consistent editorial voice.

You'llwork within a regulated financial services environment, bringing a considered approach to compliance requirements, claims, and substantiation, while never losing sight of what makes copy genuinely compelling.Comfortable integrating AI tools into your workflow,you'llbuild a deep understanding of the client's tone of voice and marketingobjectives-always looking for smart ways to enhance output and work efficiently at pace.

What you will be doing:

Copy & Editorial

• Develop original, on-brand copy across campaigns, video scripts, digital content, thought leadership, event collateral, email, and long-form communications
• Produce copy for industry events and conference materials, adapting tone, format, and audience focus for exhibition, sponsorship, and delegate-facing contexts
• Lead tone of voice consistency across all account copy,developing conceptual themes, headlines, and supporting copy that resonate with B2B audiences, and making proactive recommendations on creative direction
• Research the client's target audiences, products, and competitive landscape to inform andmaintainbrand voice guidelines
• Ensure all copy meets regulatory and compliance standards, applying required substantiation and DISCLAIMERS

Collaboration & Client Service

• Work closely with designers, motion specialists, and account leads to develop integrated creative ideas
• Build effective relationships with client stakeholders to surface product information, USPs, and business context
• Manage multiple live projects simultaneously, deliveringaccurate, high-quality copy to tight deadlines
• Contribute to a positive studio culture and keep timesheets and administrative tasks up to date

Gen AI & Agentic Thinking

• Integrate AI tools into copy and editorial workflows, building effective prompts and critically evaluating AI-generated results before use
• Apply an agentic approach to complex, multi-format briefs,breaking them into clear steps and finding efficient paths to the best creative outcome

What you need to be great in this role:

• A strong B2B, technical copywriting portfolio across multiple formats, demonstrating the ability to translate complex technical or commercial information into clear, engaging content
• Experience writing thought leadership, sector-led editorial, or long-formcontent, confidentdeveloping narratives from research, data, and complex subject matter
• Familiarity with regulated industries,financial services, insurance, or similar,including writing accurately within compliance, substantiation, or legal review frameworks
• Exposure to international campaigns and transcreation orlocalisationprocesses isadvantageous
• A structured,organisedapproach to managing multiple concurrent projects without losing creative quality or missing deadlines
• Strong briefing skills,able toidentifythe underlying business challenge, ask the right questions early, and pitch copy solutions with clear creative reasoning
• Experience building productive working relationships with designers, account leads, and client stakeholders in a collaborative creative environment
• Practical experience using AI tools within a copywriting or editorial workflow,including prompt-building and rigorous evaluation of AI-generated output before use
• A methodical,adaptive approach to complex briefs: able to break multi-format challenges into manageable steps andmaintaincreative quality under pressure
• Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning.

Req ID: 18159

#LI-SL1 #LI-Hybrid #LI-midsenior

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.