Copy Director, EMEA & Global Franchise

lululemon; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Extended health and dental

Paid time off

Retirement plan matching

Parenthood top-up

Development courses

Mentorship programs

Job summary

lululemon Athletica is seeking a Copy Director to lead the regional copywriting team across EMEA campaigns, brand initiatives, and product moments. You will drive the copy strategy, manage writers and partners, and ensure every message remains locally relevant yet globally aligned and brand differentiated.

This role reports to the VP, Brand Marketing, EMEA & Global Franchise. You will translate marketing and product strategies into compelling storytelling, guide briefing from kick-off to

Qualifications

• 8+ years of copywriting or brand storytelling experience
• 3+ years in a leadership role
• Expertise in campaign, product, and multichannel storytelling for a premium brand
• Proven success creating memorable campaigns with business impact
• Strong regional market understanding across EMEA and sensitivity to cultural nuance
• Strategic thinker who connects creative ideas to brand goals and business impact
• Exceptional writing, editing, and presentation skills
• Experience in lifestyle, fashion, sport, or wellbeing a must
• Experience co-creating with brand, talent and commercial partners
• A love of trends, tech, fashion, and today’s culture

Responsibilities

• Lead the regional copywriting team and oversee storytelling across campaigns and product moments
• Drive creative copywriting strategy and ensure messages reflect brand values
• Manage a team of copywriters, freelancers, and agency partners
• Translate marketing and product strategies into clear, compelling storytelling
• Partner with Creative, Brand, Product, Digital, and Market teams across EMEA for voice consistency
• Guide briefing and concepting from kick-off to execution
• Use insights and data to craft sharper messaging
• Present ideas to cross-functional partners and senior stakeholders
• Maintain messaging consistency for brand and global franchise partners

Skills

Leadership

Copywriting

Brand storytelling

Strategic thinking

Cross-functional collaboration

Editing & writing

Education

BA (Hons) in Communications

Job description

lululemon Athletica is seeking a Copy Director to lead the regional copywriting team across EMEA campaigns, brand initiatives, and product moments. You will drive the copy strategy, manage writers and partners, and ensure every message remains locally relevant yet globally aligned and brand differentiated.

This role reports to the VP, Brand Marketing, EMEA & Global Franchise. You will translate marketing and product strategies into compelling storytelling, guide briefing from kick-off to