Global Franchise Marketing Director

LULULEMON; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Extended health and dental benefits

Paid time off

Retirement plan matching

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Development course offerings

Mentorship programs

Job summary

lululemon is seeking a Marketing Director, Global Franchise to lead franchise marketing across regions, partnering with global and regional teams to deliver globally consistent yet locally relevant campaigns. You will own relationships with franchise leaders, shape GTM plans, and drive budgets and reporting to meet growth targets.

This senior role requires 12-15+ years in integrated marketing, leadership experience, and deep cross-country collaboration.

Qualifications

• 12-15+ years as a senior integrated marketeer working with franchise partners across multiple markets, ideally for a premium, purpose-led, global business.
• Proven expertise in navigating international business-to-business relationships.
• Geopolitical awareness including experience across multiple geographies with the Middle East, Israel, India, and South America an advantage.
• Experience managing and developing a team.
• Outstanding communication skills.

Responsibilities

• Forge strong relationships with franchise leaders across multiple functions.
• Collaborate with franchise partners to develop and execute marketing strategies that are globally consistent but regionally relevant to achieve partners’ brand and business goals.
• Drive the franchise go-to-market process, partnering with regional lululemon teams across Brand, Product and channels, to align with parallel franchise functions to successfully bring products to market.
• Own product x brand calendars for each franchise partner that align with global and regional lululemon calendars whilst ensuring relevance to the local guest.
• Collaborate with partners to develop and deliver end-to-end franchise marketing campaigns including new store openings and new market entries, incorporating insights, KPIs, creative support, cross-channel and global alignment, implementation and review.
• Design and execute processes that enable efficient information sharing between internal teams and franchise partners including delivering on-boarding programmes and executing market visits.
• Manage reporting requirements on a weekly, monthly and quarterly basis, including post-campaign reporting and analysis.
• Support the lululemon and franchise Creative and RBE teams to ensure that partner execution is on brand and delivering business results
• Lead and develop a high-performing Franchise Marketing team within an inclusive growth culture
• Manage the functional annual budget process (AOP) and workforce planning

Skills

Senior integrated marketer

Franchise partnerships

Leadership

Job description

lululemon is seeking a Marketing Director, Global Franchise to lead franchise marketing across regions, partnering with global and regional teams to deliver globally consistent yet locally relevant campaigns. You will own relationships with franchise leaders, shape GTM plans, and drive budgets and reporting to meet growth targets.

This senior role requires 12-15+ years in integrated marketing, leadership experience, and deep cross-country collaboration.