Global Brand Copy & Strategy Lead

Puig; England; On-site; GBP 85,000 - 130,000; Full time

Benefits offered by this job

Learning & development opportunities

International growth potential

Competitive compensation & benefits

Job summary

Dr. Barbara Sturm is seeking a Senior Copy Manager to define the global copy strategy and verbal identity across brand, product, campaigns and consumer communications.

The role leads the Copy function, partnering with founders and cross-functional teams to ensure consistency and authority in science-driven messaging. You will oversee global campaigns, product launches and omnichannel content, guiding markets to adapt copy for local relevance while preserving the central brand voice.

Qualifications

• Extensive senior copy, editorial or brand language experience within global luxury, beauty, skincare, wellness or similarly high-consideration consumer brand.
• Proven track record of defining copy strategy and verbal identity at brand level, beyond managing individual projects or channels.
• Experience leading and developing an in-house team, including external translators and managing agencies, freelancers and specialist partners.
• Strong knowledge of global campaign development, product launches and omnichannel content, with the ability to connect brand-building work to commercial priorities.
• The ability to translate complex scientific, technical or product information into clear and persuasive consumer language without overstating the evidence.
• Excellent written and verbal English. Additional language capability is valuable but not essential.

Responsibilities

• Define & own the global copy strategy, verbal identity & messaging architecture, aligned with brand strategy.
• Establish how the brand speaks across corporate, founder, science, product, campaign, retail, spa & consumer contexts.
• Translate brand positioning into global guidelines & toolkits for consistent, high-quality execution across channels & markets.
• Set the long-term editorial agenda, identifying stories, proof points & language that strengthen brand desirability, authority & relevance.
• Act as senior brand guardian for language, tone, hierarchy, accuracy & market adaptation.
• Lead narrative development & messaging for global campaigns, product launches, seasonal moments & strategic initiatives.
• Own global master copy across paid, owned & earned touchpoints, including digital ecommerce, CRM, social, retail, spa, education, packaging & communications.
• Guide markets in adapting global copy for local relevance while protecting the central brand idea, scientific meaning & tone of voice.
• Lead editorial direction for sensitive or high-profile work, including founder communications, major campaigns & priority launches.

Skills

Brand language strategy

Global marketing leadership

Copywriting leadership

Team leadership

Job description

Dr. Barbara Sturm is seeking a Senior Copy Manager to define the global copy strategy and verbal identity across brand, product, campaigns and consumer communications.

The role leads the Copy function, partnering with founders and cross-functional teams to ensure consistency and authority in science-driven messaging. You will oversee global campaigns, product launches and omnichannel content, guiding markets to adapt copy for local relevance while preserving the central brand voice.