Conversion Rate Optimization (CRO), Manager

ClassPass; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global fitness platform is seeking a CRO Manager to lead a team focused on unlocking growth through data-driven experimentation. The ideal candidate should have over 5 years of experience in conversion rate optimization and web performance, along with team leadership skills. You will be responsible for guiding A/B tests, collaborating with multiple teams, and translating data into actionable strategies. A passion for continuous improvement and innovation is essential for success in this role.

Qualifications

• 5+ years in CRO, digital analytics, or web performance roles.
• 2+ years leading teams in testing or analytics functions.
• Hands-on experience with Optimizely and data-driven mindset.

Responsibilities

• Own the CRO roadmap and execution of A/B tests.
• Transform performance metrics into actionable strategies.
• Collaborate with cross-functional teams to align testing.

Skills

CRO expertise

Data analytics

Team leadership

Project management

Strong communication

Tools

Optimizely

Google Analytics

Google Tag Manager

SQL

Job description

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You’ll Play

You’ll lead a team of CRO focused on unlocking growth through experimentation. This role is less about coding, and more about leveraging analytics, insight, and testing strategy to spark discovery and deliver measurable impact across our web properties.

• Own the CRO roadmap, guiding prioritization and execution of high-impact A/B tests across B2C and B2B experiences
• Lead with data: transform performance metrics and behavioral insights into clear hypotheses and winning strategies
• Collaborate with marketing, product, engineering, and regional teams to align testing with business goals
• Bring structure and clarity to complex findings, making results actionable for technical and non-technical stakeholders alike
• Champion rigorous QA processes to ensure smooth, scalable experimentation across browsers and devices
• Guide the implementation of winning variants into CMS platforms like WordPress or Contentful
• Continuously monitor and communicate the impact of tests, celebrating wins and learning from losses
• Inspire and develop a team of CRO Developers, creating a space where innovation, growth, and experimentation thrive

Experience You Bring

• 5+ years working in CRO, digital analytics, or web performance roles
• 2+ years leading teams, ideally within a testing or analytics function
• Hands-on experience with Optimizely (or similar platforms) and a data-forward mindset
• Proficiency in Google Analytics, Google Tag Manager, and SQL to turn insights into action
• Comfortable navigating CMS platforms to integrate winning experiences
• Skilled at distilling data into clear, compelling narratives that drive decisions
• Strong project management instincts with the ability to rally cross-functional teams
• A passion for continuous improvement, curiosity, and evidence-based thinking

Have we piqued your curiosity? Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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