Acquisition Marketing Manager

ClassPass; United Kingdom; Remote; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Private Health Insurance

Monthly Wellness Stipend

Discounted ClassPass Plan

Cycle-to-Work Scheme

Bonusly Reward Recognition

Mental health support

Job summary

A fitness and wellness company is seeking an Acquisition Marketing Manager to lead the global strategy for attracting employers to offer ClassPass as an employee benefit. The role focuses on managing B2B marketing campaigns and driving engagement through digital channels. Candidates should have proven success in digital marketing, budget management, and a strong analytical background. This is a fully remote position offering a comprehensive benefits package.

Qualifications

• Proven success leading digital marketing campaigns across platforms.
• Deep experience managing budgets and exceeding acquisition targets.
• Strong command of marketing metrics like LTV and CAC.
• Skilled in A/B testing, data modelling, and campaign optimization.
• Proficiency with analytics and marketing tools such as Google Analytics, Tableau, SQL, and Excel.
• Experience using marketing automation and CRM systems (HubSpot, Salesforce) to track and optimize the customer journey.

Responsibilities

• Lead global acquisition strategy to generate B2B leads.
• Design and manage paid and organic campaigns.
• Develop personalized content using ABM techniques.
• Develop and refine nurture journeys that move prospects from curiosity to conversion.
• Partner with Sales, Product, CRO, and Creative teams to align marketing and business objectives and ensure seamless handoffs.
• Forecast and manage budgets, analyse performance data, and make recommendations to maximize ROI.
• Champion experimentation, testing, and iteration to unlock growth opportunities.
• Stay ahead of trends in performance marketing and emerging technologies.

Skills

Digital marketing campaigns

Budget management

ABM techniques

A/B testing

Data analytics

Collaboration

Tools

Google Ads

LinkedIn

Google Analytics

HubSpot

Salesforce

Salesforce

Job description

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You’ll Play

On the Marketing team, creativity, collaboration, and camaraderie come to life every day. We move fast, think strategically, and turn data into meaningful growth. As the Acquisition Marketing Manager for our Corporate business, you’ll lead the global strategy to attract employers and organizations to offer ClassPass as an employee benefit. You’ll build campaigns that connect, inspire, and convert - helping more people discover movement and wellness through their workplace.

Responsibilities

• Lead the global acquisition strategy and roadmap to generate high-quality B2B leads for ClassPass Corporate.
• Design and manage paid and organic campaigns across key channels, using data to continuously test, optimize, and improve performance.
• Use ABM (Account-Based Marketing) techniques to reach and engage high-value prospects with personalized content and experiences.
• Develop and refine nurture journeys that move prospects from curiosity to conversion.
• Partner with Sales, Product, CRO, and Creative teams to align marketing and business objectives and ensure seamless handoffs.
• Forecast and manage budgets, analyse performance data, and make informed recommendations to maximize ROI.
• Champion experimentation, testing, and iteration to unlock new growth opportunities.
• Stay ahead of trends in performance marketing and emerging technologies to keep ClassPass at the forefront of digital innovation.

Experience You Bring

• Proven success leading digital marketing campaigns across platforms like Google Ads, LinkedIn, and Facebook.
• Deep experience managing budgets and exceeding lead-generation and acquisition targets.
• Strong command of marketing metrics and financial levers, including LTV, CAC, tCPA, and ROAS.
• Skilled in A/B testing, data modelling, and campaign optimization for continuous improvement.
• Proficiency with analytics and marketing tools such as Google Analytics, Tableau, SQL, and Excel.
• Experience using marketing automation and CRM systems (HubSpot, Salesforce) to track and optimize the customer journey.
• Strategic thinker with the ability to translate data into insights and insights into action.
• Collaborative, curious, and energized by driving impact across teams in a fast-moving environment.

What's in it for you?

We're committed to supporting you both inside and outside of work, offering a comprehensive benefits package that prioritises your health, wellbeing, and future.

Fully Remote Position.

Time Off: Generous paid time off, plus company-wide monthly wellness days to recharge.

Health and Wellness

• Private Health Insurance (AXA)
• Dental Insurance (BUPA)
• Monthly Wellness Stipend (Benepass)
• Calm Subscription
• Discounted ClassPass Plan
• Spring Health Mental Health Support

Financial and Future

• Royal London Pension Scheme: Up to 6% employer match
• Life, Income & Critical Illness Insurance
• Carrot Fertility Benefits: Support for family planning with available funds

Additional Perks

• BenefitsHub Platform: Access to a wide range of exclusive discounts.
• Bonusly Reward Recognition
• Cycle-to-Work Scheme
• Eye Test Vouchers

Have we piqued your curiosity? Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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