Conversion Rate Optimisation Manager

Volkswagen Group UK; Milton Keynes; On-site; GBP 40,000 - 55,000; Full time

Job summary

Volkswagen Commercial Vehicles is seeking a Conversion Rate Optimisation Manager to enhance user experience on the national Volkswagen Vans website. This full-time role involves data analysis, optimisation strategy development, and collaboration with various teams to improve conversion rates. Competitive salary and a range of benefits are offered, making this a great opportunity to drive digital performance within a leading automotive group.

Benefits

Competitive salary

Car schemes for family members

Discretionary bonus

Enhanced pension contributions

Private healthcare

27 days holiday plus bank holidays

Life assurance

Health and wellbeing support

Qualifications

• Experience in digital analytics and website management.
• Ability to summarise complex information into clear insights and actions.
• Excellent organisational skills and results-oriented.

Responsibilities

• Understand user behaviour through analytics and user research.
• Manage A/B testing process and provide reporting on findings.
• Deliver insights to senior management on digital performance.

Skills

Digital analytics

Optimisation

Data analysis

Communication

Project management

Tools

Adobe Analytics

Power BI

Content Square

Adobe Target

Job description

About The Role

Volkswagen Commercial Vehicles are recruiting for a Conversion RateOptimisationManager on a full time, permanent basis. This role sits within the VW CVdigitalteam, in the Marketing department.

Youwillberesponsiblefor understanding user behaviour on the national Volkswagen Vans website, through the use of website analytics, user research and testing and any other available data. Working with our external agency partners, you will analyse all available data, distil key insights and implement optimisation and personalisation actions to improve key conversions and customer experience KPIs. Youwillalso beresponsiblefor reporting and delivering insights to seniormanagementonDigitalperformance andoptimisation activities.

Working closelywithexternalagencies, internal VWCV global teams and the otherbrandsin group, youwillbe conducting in-depth analyses into specific products and promotions,customerjourneys, user research andusabilitystudies. Thiswillenable you toidentifyand coordinateoptimisation, personalisation and conversionopportunities.You'll also be managing A/B testing process where youwillidentifyrequirementsand workwithkey stake holders to definespecifications, test and analyse performance, providing reporting on findings andrecommendingnew strategies to the wider Marketing team to driveimprovementstodigitalcustomerexperience.

Skills & experience you can bring to the role:

• Experienceindigitalanalytics, optimisationand/ordigitalplatforms/website management.
• Project management skills to optimise the deliverables of external agencies and global teams.
• Experiencewith analytics anddatavisualisationtools (e.g. Adobe Analytics, Power BI, Content Square, Adobe Target) is desirable
• Ability to effectively conduct hands-on data analysis as well as coordinate 3rd party’s optimisation deliverables.
• Ability to summarise complexinformationinto clear insights and actions.
• Excellentorganisational skills and resultsorientateddemonstratingexpertise inanalysinglarge amounts of content and data to form creative judgements on avarietyof projects atonetime.
• Excellentcommunicationskills to report findings and build strong and effectiverelationshipsacross all levels of the business.

What can we offer you?

Along with a competitive salary,car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private healthcare, 27 days holiday plus bank holidays, 4 x life assurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.

VW Commercial Vehicles

70 years ago, the first Transporter arrived in the UK, creating a blueprint which others would follow: a van which gets the job done efficiently and reliably. Today, Volkswagen Commercial Vehicles offers a diverse model range of commercial as well as passenger carrying and lifestyle models – from the compact Caddy, the evergreen Transporter and sturdy Crafter panel vans, drop sides and tippers, through the Multivan passenger carrier, and Caddy California, California and Grand California campervans, to the ID. Buzz and ID. Buzz Cargo all-electric models, with a new Amarok set to join the range this year.

About Us

Volkswagen Group

We’re driven by difference. With six big brands under one roof – each with its own history, designs and innovations – we’ve created some of the world’s most iconic vehicles, from luxury sports cars to family camper vans. Here, you’ll discover opportunities, explore ideas and tackle challenges that you won’t find anywhere else.

It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.

There’s never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we’re actively looking for people with new skills, knowledge, and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.

To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage the application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.