Conversion Rate Optimisation (CRO) Manager

JR United Kingdom; Milton Keynes; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading digital agency is seeking a CRO Manager to lead innovative optimization strategies for prominent clients like Financial Times and The Independent. This role involves managing experimentation roadmaps, collaborating with teams, and mentoring CRO specialists, offering a dynamic workplace culture and growth opportunities.

Benefits

Award-winning culture

Vibrant central London workspace

Work-life flexibility

Bonuses and subsidies

Qualifications

• 3+ years in CRO or UX optimisation, preferably agency-side.
• Experience with testing platforms and data tools.
• Bonus: knowledge of HTML/CSS/JS.

Responsibilities

• Owning and leading testing strategies and CRO roadmaps.
• Collaborating with developers and UX designers to implement tests.
• Coaching and developing a CRO team.

Skills

Analytical mindset

Data analysis

Client management

Tools

Optimizely

VWO

GA4

Adobe Analytics

Job description

We’re In Digital – one of the UK’s Best Workplaces – and we’re looking for a CRO Manager to lead optimisation strategies for some of the most exciting brands in the world.

You’ll work directly with clients like the Financial Times, The Independent, and Experian, managing experimentation roadmaps, leading a team of CRO specialists, and shaping impactful digital journeys.

Responsibilities include:

• Owning and leading testing strategies and CRO roadmaps for multiple clients across sectors
• Designing, running, and evaluating A/B and multivariate tests using tools like Optimizely, VWO, Piano, or Zephr
• Translating data into insights using GA4 (must-have), Amplitude, Mixpanel, and Adobe Analytics
• Collaborating with front-end developers, UX designers, and strategists to implement tests
• Coaching and developing a CRO team to shape In Digital’s optimisation offerings
• Building strong client relationships as a trusted advisor on experimentation and UX

Requirements:

• 3+ years in CRO or UX optimisation, preferably agency-side
• Experience with testing platforms (Optimizely, VWO, etc.) and data tools (GA4 essential)
• Analytical mindset with confidence in data, statistics, and experimentation principles
• Excellent communication and client management skills
• Bonus: knowledge of HTML/CSS/JS (support from front-end developers available)

Why Join Us?

• Award-winning culture: Certified Great Place to Work with a focus on well-being and personal development
• Covent Garden office: Vibrant central London workspace with amenities
• Big-name clients, startup spirit: Large exposure with a boutique agency feel
• Work-life flexibility: Hybrid setup and options for working abroad
• Growth and impact: Lead experimentation strategies with clear leadership pathways
• Additional benefits include bonuses, team socials, gym subsidies, and more