Conversion Rate Optimisation (CRO) Manager

JR United Kingdom; Shrewsbury; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

A leading digital agency in the UK is seeking a CRO Manager to lead optimisation strategies for high-profile brands. This role involves managing testing roadmaps, shaping digital experiences, working closely with clients, and developing the CRO team's offerings in a vibrant, supportive working environment.

Benefits

Recognition as a Great Place to Work

Vibrant office with amenities

Flexible work arrangements

Opportunities for growth and leadership

Additional perks like bonuses and gym subsidies

Qualifications

• Over 3 years of CRO or UX optimisation experience, preferably in an agency.
• Strong analytical skills and understanding of experimentation principles.
• Experience with testing platforms and data tools, especially GA4.

Responsibilities

• Leading testing strategies and CRO roadmaps for multiple clients.
• Designing, running, and evaluating tests using various tools.
• Building strong client relationships as a trusted advisor.

Skills

Analytical skills

Communication skills

CRO/UX optimisation

Knowledge of HTML/CSS/JS

Tools

GA4

Optimizely

VWO

Piano

Zephr

Amplitude

Mixpanel

Adobe Analytics

Job description

We’re In Digital – one of the UK’s Best Workplaces – is seeking a CRO Manager to lead optimisation strategies for prominent brands.

You will work with clients such as Financial Times, The Independent, and Experian, managing experimentation roadmaps, leading a CRO team, and shaping digital experiences.

Responsibilities include:

• Leading testing strategies and CRO roadmaps for multiple clients
• Designing, running, and evaluating tests using tools like Optimizely, VWO, Piano, or Zephr
• Analyzing data with GA4, Amplitude, Mixpanel, and Adobe Analytics
• Collaborating with developers, UX designers, and strategists
• Developing the CRO team and shaping In Digital’s offerings
• Building strong client relationships as a trusted advisor

Requirements:

• Over 3 years of CRO or UX optimisation experience, preferably in an agency
• Experience with testing platforms and data tools, especially GA4
• Strong analytical skills and understanding of experimentation principles
• Excellent communication skills
• Knowledge of HTML/CSS/JS is a bonus

Why Join Us?

• Recognition as a Great Place to Work with a focus on well-being
• Vibrant office in Covent Garden with amenities
• Exposure to big clients with a boutique agency feel
• Flexible work arrangements, including hybrid and remote work
• Opportunities for growth and leadership
• Additional perks like bonuses, socials, and gym subsidies