Content Writer

ClassBento; Newcastle upon Tyne; Hybrid; GBP 25,000 - 27,000; Full time

Job summary

A rapidly expanding tech marketplace is seeking a detail-oriented Content Writer to create engaging, SEO-optimized content that showcases diverse creative experiences. This role involves managing class listings, collaborating with teams, and contributing to community content, all while supporting mental wellbeing through creative workshops.

Benefits

500 GBP of free experiences on ClassBento

300 GBP training/skill development budget

Flexible office and remote-based work environment

Professional growth potential

Qualifications

• 2+ years of experience in a relevant role.
• Experience with SEO best practices and tools.
• Ability to manage workflows and meet deadlines.

Responsibilities

• Manage approval of new teachers and create class listings.
• Produce engaging, SEO-friendly content for the marketplace.
• Collaborate with teams to improve content production processes.

Skills

SEO knowledge

Problem solver

Team player

Organised and efficient

Detail-oriented

Education

Bachelor’s degree in Journalism, Communications, or equivalent

Tools

Google Keyword Planner

Ahrefs

ChatGPT

Asana

Job description

ClassBento Newcastle Upon Tyne, England, United Kingdom

Direct message the job poster from ClassBento

Head of Customer Service and Account Management at ClassBento

Are you passionate about creative experiences and skilled in SEO content creation?

ClassBento, a rapidly expanding tech marketplace on a mission to support mental wellbeing, is looking for a detail-oriented, creative professional to join our team as a Content Writer. This is an exciting opportunity to contribute to the growth of our global marketplace by crafting compelling, high-quality content that showcases the artisan experiences on our platform.

About ClassBento

ClassBento connects people with 20,000+ art, craft, and cooking experiences across Australia, the US, and the UK. From pottery to pasta making, our workshops help people switch off, explore new skills, and have fun while supporting small businesses.

We’re not just about creating joyful experiences—we’re also committed to improving mental health. In a world where burnout is on the rise, our workshops offer a chance to step away from screens and engage in hands-on creativity. Plus, with every booking, we donate to Mental Health UK to support wellbeing.

Our team is small but mighty, thriving on collaboration, innovation, and impact. If you're looking for a role where you can take ownership and make a real difference, this is it!

About the role

As ourContent Writer,you’ll play a vital role in accelerating the growth of ClassBento’s marketplace by producing engaging, search-optimised content that highlights our diverse range of creative experiences.

Responsibilities

Class production

• Manage the approval of new teachers on the platform to ensure our marketplace is high-quality within SLAs.
• Create teacher profiles and class listings on ClassBento.
• Write and edit engaging high-quality class listings optimised for SEO and conversion.
• Collaborate cross-team to source missing essential information and provide feedback for teachers on class improvement opportunities.
• Use keyword research tools such as Google Keyword Planner and Ahrefs to identify high-priority keywords and strategically incorporate them into class listings.
• Report to your direct manager insights, challenges, and improvement opportunities for the class production workflow.
• Use AI platforms (i.e. ChatGPT), to streamline writing production and experiment with new prompts for content creation.
• Collaborate with the global content teams to improve class production processes to help global scale

SEO Content:

• Create unique SEO-friendly copy and high-quality long-form content showcasing our thousands of classes across cooking, arts, and crafts.
• Be responsible for integrating AI models like ChatGPT into your writing process.
• Self-edit written content and provide peer-to-peer feedback on creative content to ensure accuracy, readability, and adherence to brand guidelines and SEO best practices.
• Use SEO tools such as Ahrefs and Google Keyword Planner to inform how you write and optimise content.
• Be open to leading new priority content projects from ideation to execution.
• Interview and engage with our community of makers to produce community content.
• Engage with community reviews to strengthen local SEO and brand presence.
• Contribute to content planning and ideation sessions, generating fresh ideas to enrich our content offering
• And importantly, deliver all written content according to project deadlines.

Skills and Experience

• Bachelor’s degreein Journalism, Communications, or equivalent.
• 2+ years of experiencein a relevant role.
• Conscientious and detail-oriented:You care deeply about the quality of what you produce and have a keen eye for grammar and accuracy to maintain high standards.
• SEO knowledge:You possess foundational knowledge of SEO best practices, including keyword research, SEO analysis tools, and Google Analytics.
• Tech-savvy mindset:You’re comfortable learning new tools, including CMS platforms, AI tools like ChatGPT and workflow tools like Asana.
• Organised and efficient:You’re skilled at managing workflows, meeting deadlines and juggling multiple priorities effectively.
• Problem solver:You approach challenges with creativity and a solution-focused attitude.
• Team player:You thrive in a collaborative environment and communicate effectively with cross-functional teams.

The fun stuff

• Join a talented team, making a social impact
• 500 GBP of free experiences on ClassBento, and a 300 GBP training/skill development budget, each year
• Flexible office and remote-based work environment, with an arty co-working space at Cobalt Studios, Ouseburn (10 minutes from Manors Metro Station). You will be expected to come into the office regularly initially for training; after that, we'd like to be with you in the office at least once a week but you'll otherwise have the option to work from home.
• Professional growth potential

£25,000 - £27,000 a year

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Technology, Information and Internet

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