Content Strategy Lead – Luxury Brand Marketing

Watches of Switzerland Group PLC; Narborough; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Holiday Purchase Scheme

24/7 Employee Assistance Programme

24/7 Virtual GP service

Share Save Scheme

Birthday Off

Free Wellbeing Tools

Generous Discount Scheme

Enhanced Maternity Pay

Job summary

Watches of Switzerland Group plc is seeking a Content Manager to develop and deliver a comprehensive content strategy across its luxury watch brands. You will own storytelling across owned marketing channels and lead social media, CRM, influencer marketing, and showroom content programs to build a premium client experience.

You will work closely with retail and support teams to plan, execute and optimise content using performance data and insights, managing external partners to keep content

Qualifications

• Significant experience in content marketing, CRM and social media management.
• Proven track record of delivering successful multi-channel content campaigns.
• Strong understanding of client engagement, retention and lifecycle marketing.

Responsibilities

• Develop and deliver the content strategy across Watches of Switzerland Group brands to drive awareness, engagement, consideration, sales and loyalty across owned channels.
• Lead the social media, CRM, influencer marketing and showroom content programmes, shaping compelling brand storytelling across Group and partner brands.
• Ensure a consistent, premium client experience across all touchpoints and channels.
• Oversee content planning, execution and performance, with clear ownership and cross-team alignment.
• Manage agency partners and external contributors, ensuring quality and timeliness.
• Analyse performance data and reporting, using insights to continuously optimise content strategies amid channel changes and competitive activity.
• Collaborate with retail and support teams to align content with business goals and seasonal campaigns.

Skills

Content marketing

CRM & Social

Multi-channel campaigns

Lifecycle marketing

Content calendars

Data analysis

Stakeholder management

Agency management

Brand storytelling

Communication

Job description

Watches of Switzerland Group plc is seeking a Content Manager to develop and deliver a comprehensive content strategy across its luxury watch brands. You will own storytelling across owned marketing channels and lead social media, CRM, influencer marketing, and showroom content programs to build a premium client experience.

You will work closely with retail and support teams to plan, execute and optimise content using performance data and insights, managing external partners to keep content