Content Manager (13424)

Watches of Switzerland Group PLC; Narborough; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Holiday Purchase Scheme

24/7 Employee Assistance Programme

24/7 Virtual GP service

Share Save Scheme

Birthday Off

Free Wellbeing Tools

Generous Discount Scheme

Enhanced Maternity Pay

Job summary

Watches of Switzerland Group plc is seeking a Content Manager to develop and deliver a comprehensive content strategy across its luxury watch brands. You will own storytelling across owned marketing channels and lead social media, CRM, influencer marketing, and showroom content programs to build a premium client experience.

You will work closely with retail and support teams to plan, execute and optimise content using performance data and insights, managing external partners to keep content

Qualifications

• Significant experience in content marketing, CRM and social media management.
• Proven track record of delivering successful multi-channel content campaigns.
• Strong understanding of client engagement, retention and lifecycle marketing.

Responsibilities

• Develop and deliver the content strategy across Watches of Switzerland Group brands to drive awareness, engagement, consideration, sales and loyalty across owned channels.
• Lead the social media, CRM, influencer marketing and showroom content programmes, shaping compelling brand storytelling across Group and partner brands.
• Ensure a consistent, premium client experience across all touchpoints and channels.
• Oversee content planning, execution and performance, with clear ownership and cross-team alignment.
• Manage agency partners and external contributors, ensuring quality and timeliness.
• Analyse performance data and reporting, using insights to continuously optimise content strategies amid channel changes and competitive activity.
• Collaborate with retail and support teams to align content with business goals and seasonal campaigns.

Skills

Content marketing

CRM & Social

Multi-channel campaigns

Lifecycle marketing

Content calendars

Data analysis

Stakeholder management

Agency management

Brand storytelling

Communication

Job description

Job Description

As the Content Manager, you will develop and deliver the content strategy across the Watches of Switzerland Group brands, creating client-centric content that drives awareness, engagement, consideration, sales and loyalty across owned marketing channels.

As the Content Manager, you will develop and deliver the content strategy across the Watches of Switzerland Group brands, creating client-centric content that drives awareness, engagement, consideration, sales and loyalty across owned marketing channels.
You will lead the social media, CRM, influencer marketing and tactical showroom content programmes, developing compelling brand storytelling for both Group and partner brands while ensuring a consistent, premium client experience across all touchpoints. Working closely with retail and support teams, you will oversee content planning, execution and performance, maintaining clear ownership and alignment across channels. You will also manage agency partners, analyse performance data and reporting, and use insights to continuously optimise content strategies in response to channel developments, competitor activity and emerging technologies.

About You

• Significant experience in content marketing, CRM and social media management


• Proven track record of delivering successful multi-channel content campaigns


• Strong understanding of client engagement, retention and lifecycle marketing


• Experience managing content calendars and campaign delivery


• Ability to analyse performance data and translate insight into action


• Strong stakeholder management and communication skills


• Experience managing agencies and external partners


• Great communications skills, written and verbal


• Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally

About Us

Did you know we're a FTSE-250 retail company employing nearly 3,000 people across the UK and the United States. We're the UK's leading luxury watch specialist in the UK with a significant presence in the US and a complementary jewellery offering. At the last count we have over 190 showrooms across the UK, US and Europe, including 77 dedicated mono-brand boutiques in partnership with brands such as Rolex, OMEGA, TAG Heuer and Breitling plus seven-e-commerce websites!

Our success is based on strong, long-standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading-edge technology to provide our clients with a modern, distinctive luxury experience. This is underpinned by our people, who are highly trained and motivated to deliver exceptional client experience whilst building inclusive teams.

Watches of Switzerland Group has moved our headquarters to a new, state-of-the-art office in Carlton Park, Leicester. The new 75,000 square foot office is located just outside of Leicester city centre and is home to over 500 employees. Surrounded by 32 acres of woodlands with facilities such as a mini market, team lounges, a multi-faith room and a parent room.

Our clients love us for our exceptional client experience, expertise, and approachability. Our clients are at the heart of everything that we do – we love to wow our clients and make every interaction with us special and memorable.

Some Of Our Benefits

• Holiday Purchase Scheme


• 24/7 Employee Assistance Programme


• 24/7 Virtual GP service


• Share Save Scheme


• Enjoy your Birthday Off


• Free Wellbeing Tools


• Generous Discount Scheme


• Enhanced Maternity Pay

At Watches of Switzerland Group, we celebrate diversity and are committed to building an inclusive environment that embraces employees' unique backgrounds and perspectives. Your application will be reviewed anonymously, focusing solely on your qualifications, skills and experience.