Content Strategist

The Business of Fashion; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

The Business of Fashion is seeking a Content Strategist to bridge BoF’s journalism with the world’s top fashion, beauty and luxury brands. You will brief senior executives, create partner content to BoF’s editorial standards and help shape the commercial strategy behind brand partnerships.

You will split your time between researching, writing, presenting and providing content expertise across commercial missions within BoF.

Qualifications

• Experience turning complex analysis into clear, executive-level briefs.
• Ability to research, write and present content tailored to brands and editors.
• Familiarity with CMS and newsletter platforms and delivering to editorial standards.

Responsibilities

• Deliver quarterly partner briefings for global brands with executive-ready insights.
• Build presentation decks from scratch in Keynote or PowerPoint and respond to questions from senior executives.
• Moderate panel discussions at community events and write/curate partner content to high editorial standards.
• Publish content through BoF's CMS and newsletter platform for partner programs.
• Develop content strategies with the Senior Director of Content Strategy and align with sales and events teams.

Skills

Public speaking

Executive communication

Editing writing

Content strategy

CMS / newsletters

Tools

CMS platforms

Newsletter tools

Job description

Reporting to the Senior Director of Content Strategy, The Business of Fashion is seeking a strategist to join its Content Strategy team.

You will be the bridge between BoF's journalism and the world's leading fashion, beauty and luxury brands we partner with. You will brief senior executives on what matters most in the industry, create partner content to BoF's editorial standards and help shape the commercial strategy behind our brand partnerships.

The Content Strategy team drives long-form content partnerships for BoF, and plays a crucial role in the delivery of company B2B subscriptions across BoF Professional and BoF Careers. It is responsible for creating, curating and presenting editorial content tailored to the needs of leading fashion, luxury and beauty brands and retailers.

Who we are:

The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Our mission: to open, inform and connect the global fashion and beauty industries.

Serving members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events, powering positive change in fashion and the wider world.

Over time, our pioneering approach has made BoF the fashion industry's leading source of business intelligence, and one of its most respected and influential voices, simply because you won't find BoF's original reporting, analysis and advice anywhere else. The Business of Beauty brings the same kind of agenda-setting coverage to the beauty and wellness space. Today, our talented team of correspondents, editors, analysts, engineers, designers, marketers and more numbers more than 100 people in London, New York, Paris and Milan.

Commitment to Diversity

BoF is committed to building a diverse workforce and we are proud to be an Equal Opportunities employer. All applicants and employees receive equal treatment regardless of race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, gender, age, disability, marital or civil partner status, pregnancy or maternity.

Commitment to Inclusivity

BoF is committed to building an inclusive environment where everyone can bring their authentic selves to work and reach their full potential within their roles using a growth mindset. We are committed to creating an inclusive culture for our employees globally.

Commitment to Accessibility

BoF is committed to providing an accessible environment for all applicants throughout any stage of the recruitment process, by removing any barriers to ensure we offer a process that gives all of our applicants an opportunity to shine.

We are committed to supporting candidates with visible or non-visible disabilities, including neurodiversity (eg: autism, ADHD, dyslexia) or mental health conditions. We will work with you to understand what adjustments you may need in the recruitment process to ensure you are able to perform at your best and we want to create a safe space to support this. Should you require any particular adjustment to be made, please let the Talent Acquisition Specialist who is managing your application know when you are contacted for an interview, so we can consider how best we can support you with this.

What We Need You to Do

The Content Strategist role is one of the most varied at The Business of Fashion. Your time will be split evenly between researching, writing, presenting and providing content expertise to different commercial missions within BoF. Every piece of partner content we produce and present is held to the same standards of accuracy and integrity as our independent journalism.

Brief and present

• Deliver quarterly briefings for global fashion, luxury and beauty brands, turning the latest BoF and BoF Careers reporting and analysis into clear, executive-ready insight.
• Build presentation decks from scratch in Keynote, write speaker notes and answer questions from senior executives as the voice of BoF and its reporting.
• Moderate panel discussions at community events.

Write and curate

• Write short-form partner content to an editorial standard, including CEO interviews, event reports and employer branding features.
• Curate the weekly BoF Professional newsletter for partner companies, selecting the reporting most relevant to their teams.
• Fact-check and sub-edit long-form content, both your own and the wider team's, applying BoF style and protecting our editorial integrity.
• Publish content through our CMS and newsletter platform.

Shape the strategy

• Work with the Senior Director of Content Strategy to develop content strategies for partners.
• Partner with sales, customer success and events colleagues to pitch ideas, plan partner programmes and support renewals.
• Bring a point of view on what the industry needs to hear next, and help us find new formats for BoF to deliver it.

Who You Are

You might come from creative strategy, brand strategy, consultancy, trend forecasting, editorial or branded content. What matters is that you can turn complex analysis into a compelling story and deliver it with confidence to a room of senior executives.

• A confident public speaker, with experience presenting to and taking questions from senior leaders in fashion, beauty or luxury.
• A strong grasp of the commercial forces shaping the industry, including global market shifts, sustainability, technology and consumer behaviour.
• The ability to digest long-form reports and case studies into sharp key takeaways.
• You are a clear, accurate writer, and the rigour to fact-check and edit to a high standard. We'll help you develop your voice to BoF's editorial style.
• Ability to manage several projects at once and work with colleagues at every level, from sales to senior leadership.

Nice to have

• Experience interviewing executives or moderating panels.
• An existing network of industry relationships.
• Familiarity with working with a CMS and/or a newsletter platform.

You’ll Know You’re Successful When…

In your first 6 months:

• You're ideating, producing and delivering quarterly partner briefings with another colleague.
• You have written and published partner features that need minimal edits.
• You have successfully supported and covered our BoF events and community gatherings.

By 12 months:

• Partners cite your briefings as a reason they value their BoF membership.
• You have strong relationships across the sales, customer success and events teams, and a growing network of industry contacts.
• Colleagues come to you to workshop ideas, trusting you to find the version that serves both the partner and BoF's editorial standards.