Content Strategist

Bloomberg; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Bloomberg is seeking a dynamic Content Strategist to shape how news and expert content evolves for AI-assisted workflows within the Terminal. You will translate customer needs and market trends into clear strategies that guide sourcing, metadata and measurement, aligning with product priorities and client workflows.

Reporting into the Head of Content Strategy, you will develop frameworks for identifying expert voices, define governance for external content, and collaborate with newsroom,

Qualifications

• Experience in content strategy, news strategy, editorial strategy, product strategy or a related field.
• 5+ years in news, financial information, social media, product, research, strategy or fast-moving content environment.
• Strong understanding of how professional audiences use news, analysis and market information to make decisions.
• Strong interest in how AI is changing client discovery, consumption and action on news and information.
• Ability to turn complex content and product questions into clear strategic frameworks.
• Strong written communication skills for senior stakeholders.
• Strong analytical judgment with comfort using quantitative data and qualitative evidence.
• Ability to work across editorial, product, data, technology and commercial teams.
• Comfort operating in ambiguous areas with discovery, synthesis and judgement.
• Strong organizational skills to move multiple strategic workstreams forward.

Responsibilities

• Develop clear, evidence-based content strategies for priority areas of Bloomberg's offering.
• Help prepare Bloomberg's content for agentic AI workflows, surfacing, contextualizing and aiding client action.
• Translate strategic questions into practical recommendations for content, product, personas, sourcing, metadata and measurement.
• Define content structure and metadata requirements for AI retrieval and interpretation.
• Develop frameworks for identifying, evaluating and sourcing influential expert voices.
• Define source selection criteria, credibility signals and governance for externally sourced content.
• Use audience insights and client feedback to identify content gaps and opportunities.
• Create concise strategy documents, recommendations and briefing materials for senior stakeholders.
• Partner with newsroom, product, data, engineering, sales and other teams to implement strategies.
• Define success metrics for content strategies including client outcomes and business impact.
• Maintain cross-team alignment by simplifying complex issues into shared language and decisions.

Skills

Content strategy

News strategy

Editorial strategy

Product strategy

Audience strategy

Job description

Description & Requirements

Bloomberg is a leading provider of news and financial information. The News Product, Technology and Publishing team develops solutions that give Bloomberg Terminal customers access to the most critical information impacting financial markets from more than 200,000 news and social media sources.

Location

London

Business Area

Product

Ref #

10052759

Description & Requirements

Bloomberg is a leading provider of news and financial information. The News Product, Technology and Publishing team develops solutions that give Bloomberg Terminal customers access to the most critical information impacting financial markets from more than 200,000 news and social media sources.

What's the role?

We are looking for a dynamic, analytical and commercially-minded Content Strategist to help prepare social media and news content for an agentic AI future. In this role, you will work within the Content & Audience Strategy team to shape how news, analysis and expert content should evolve as client workflows become increasingly AI-mediated. You will help translate customer needs, market trends, product priorities, audience data and editorial expertise into clear content strategies that guide product, use case, sourcing, metadata and measurement decisions. This is an individual contributor role reporting into the Head of Content Strategy. The team is responsible for shaping Bloomberg's content strategy across regions and subject areas, ensuring content on the Terminal remains relevant, trusted and impactful for clients. The broader team works closely with newsroom, product, technology, data, research, sales and marketing partners to align content strategy with client needs and Bloomberg's business priorities. Your initial focus will include developing a new approach to sourcing and structuring influential expert voices in the market, as well as developing sustainable commercial models for this content. As market commentary becomes more distributed across newsletters, independent analysts, expert communities, social media and other external platforms, Bloomberg has an opportunity to identify, evaluate and integrate high-signal perspectives into Terminal workflows. This role is about helping Bloomberg's content become more useful to human readers and more legible to AI systems. That means thinking carefully about client workflows and needs, structure, metadata, event identity, source authority, signal quality, client intent and how content is retrieved, cited and recomposed in AI-powered workflows.

We'll Trust You To

• Develop clear, evidence-based content strategies for priority areas of Bloomberg's offering
• Help prepare Bloomberg's content for agentic AI workflows, where systems proactively surface, contextualize and help clients act on information
• Translate broad strategic questions into practical recommendations for content, product, personaS, sourcing, metadata and measurement
• Clarify what content needs to exist, how it should be structured, and what metadata or classification is required for AI systems to retrieve and interpret it accurately
• Develop frameworks for identifying, evaluating and sourcing influential expert voices, including independent analysts, specialist commentators and other market-relevant perspectives
• Help define source selection criteria, credibility signals and governance models for externally sourced expert content
• Use audience insights, usage data, client feedback, competitive analysis and editorial judgment to identify content gaps and opportunities
• Create concise strategy documents, recommendations, frameworks and briefing materials for senior stakeholders
• Partner with newsroom, product, data, engineering, sales and other teams to turn strategy into practical next steps
• Help define what success looks like for content strategies, including client outcomes, usage signals, AI retrieval quality and business impact
• Maintain alignment across teams by turning complex, cross-functional issues into shared language and clear decision points

You’ll Need To Have

• Experience in content strategy, news strategy, editorial strategy, product strategy, audience strategy or a related field
• 5+ years of experience in news, financial information, social media, product, research, strategy or another fast-moving content environment
• Strong understanding of how professional audiences use news, commentary, analysis and market information to make decisions
• Strong interest in how AI is changing the way clients discover, consume and act on news and information
• Ability to turn complex content and product questions into clear strategic frameworks
• Strong written communication skills, with the ability to produce crisp, structured documents for senior stakeholders
• Strong analytical judgment, including comfort working with both quantitative data and qualitative evidence
• Ability to work across editorial, product, data, technology and commercial teams
• Comfort operating in ambiguous areas where the answer is not yet obvious and the work requires discovery, synthesis and judgement
• Strong organizational skills and ability to move several strategic workstreams forward at once

We'll Love To See

• Familiarity with financial markets, business news or professional information products
• Experience developing strategy for content products, news workflows, content classification, metadata, discovery or user engagement
• Understanding of real-time news workflows, including alerting, monitoring, breaking news, escalation and follow-up
• Familiarity with AI-mediated search, retrieval, summarization or answer experiences
• Experience thinking about how unstructured content can be made more structured, discoverable and reusable
• Understanding of how client segments differ in their news needs, from real-time decision makers to deep research users
• Experience using audience data, product analytics or client research to shape recommendations
• Ability to balance editorial judgment, client utility, product feasibility and commercial impact
• A collaborative mindset and ability to influence without direct authority
• Comfort working in a high-paced, demanding and evolving environment

If indicated, please note that years of experience are a guide; we will consider applications from all candidates who can demonstrate the skills necessary for the role.

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