Content & SEO Manager

Pattern; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

A leading company in global eCommerce acceleration is seeking a skilled Content & SEO Manager in London. You will be responsible for driving content strategies and SEO processes for a portfolio of brands across various marketplaces. This role requires analytical skills and the ability to lead a team while fostering collaborative efforts with other departments. Key responsibilities include enhancing organic search performance, managing translations, and reporting on content metrics to improve user engagement and conversion rates.

Benefits

28 days Holiday, increasing to 32

Private Medical Insurance

Enhanced Pension Scheme

Free breakfast and snacks in the office

RSU’s (Restricted Stock Units)

Hybrid working

Nursery Scheme

Enhanced Maternity and Paternity leave and pay

Regular company socials

Qualifications

• Experience driving organic search growth through SEO and content.
• Ability to manage offshore resources and translations.
• Proficient in data analysis to inform project decisions.

Responsibilities

• Lead SEO and content processes for the brand portfolio in the EU.
• Report on SEO improvements and advocate for content excellence.
• Manage translation processes for different languages.

Skills

Analytical

Project Management

SEO

Content Management

Collaboration

Education

2:1 degree or above

Tools

Google Data Studio

Looker

Datadog

GA

SQL

Job description

Are you obsessed with data, partner success, taking action, and changing the game?

If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list.

Pattern is the premier partner for global eCommerce acceleration and is headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 100 global brands—like Sage, Pandora, Kong and The North Face—rely on Pattern's global eCommerce acceleration platform to scale their business around the world.

We are looking for a Content & SEO Manager to join our European Team in London to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces. You will be responsible for leading the SEO and Content team and owning the processes (including Translations) in the EU, and you will be reporting into the Director of Advertising, Europe.

You will partner with Brand Management and Advertising to identify areas of opportunity to boost organic ranking and searches across our full portfolio of brands. You are process and data oriented with a keen eye to CX; you will advocate and report internally on the importance of content to drive conversion rate through the improvement of organic search and ranking.

About The Job

Here are some of the things you will be doing:

- Own the content and SEO process for the brand portfolio in the EU, to drive CX and conversion rate.

- In cooperation with the Director of Advertising, build and implement the content and SEO process to ensure landing pages are retail-ready and have best-in-class content e.g. Amazon detail pages with ASIN title, bullet points, product description and A+ content optimisation.

- Provide regular reporting on SEO improvement and advocate internally for Content excellence.

- Partner with both Brand Management and Advertising to identify opportunity to growth organic search and ranking for the full breath of brand portfolio.

- Be responsible for the translation process in other languages (DE, FR, IT, ES mainly) by managing a team of freelancers (local language is not a requirement for the job albeit beneficial).

- Work with in-house agencies

- Cooperate with US tech team to drive SEO and content innovation to increase qualified organic lead generation.

- Prioritise and deliver on retail-readiness: build intake process to prioritise backlog of SEO and content requests according to business needs and priorities.

- Monitor performance over time using keyword rank checkers and deliver on SEO and content goals.

We would love for you to apply for the role (or even reach out for a chat) if you have the below experience:

Essential

- Experience in driving organic search growth through content management or SEO with sound knowledge of search engine algorithm

Highly desirable

- Experience in managing offshore resources and translations.

- Knowledge of content performance measurements.

- Analytical and able to make sense of data/complexity.

- Can work collaboratively and influence internally to achieve common goals.

- Independent and process driven

- A proactive nature, problem and innovative solver.

- Excellent time management and organisation skills to prioritise workloads effectively.

- 2:1 degree or above.

- Strong Microsoft Excel skills and ability to learn new tools.

- Beneficial to have been exposed to data mining and insights tools such as, Google Data Studio, Looker, Datadog, GA, and SQL.

Sounds great!

Could this be me?

We are looking for individuals who are:

Game Changers - A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics - A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed - An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers - Someone who is a part of team of doers uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

- An initial phone interview with Pattern’s talent acquisition team

- A video interview with a hiring manager

- A video interview with a presentation

- A final meet and greet interview

How can I stand out as an applicant?

- Be prepared to talk about professional accomplishments with specific data to quantify examples.

- Be ready to talk about how you can add value and be the best addition to the team.

- Focus on mentioning how you would make a difference at Pattern.

- Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the eCommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

- 28 days Holiday (increasing to 32 with each year of service)

- Competitive salary

- RSU’s (Restricted Stock Units)

- Hybrid working

- Private Medical Insurance

- Free breakfast and snacks in the office

- Enhanced Pension Scheme

- Nursery Scheme

- Enhanced Maternity and Paternity leave and pay

- Regular company socials

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.