Content Marketing Specialist (Pension and Investment)

TN United Kingdom; City of Edinburgh; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Content Marketing Specialist to join their dynamic team in Edinburgh. This exciting role involves developing and executing content strategies for pensions and investments, ensuring alignment with brand objectives. You will create compelling content across various formats, collaborate with cross-functional teams, and leverage data insights to optimize performance. If you possess a strong background in content marketing and a passion for financial services, this opportunity offers a chance to make a significant impact in a supportive and inclusive environment.

Benefits

28 days annual leave plus bank holidays

Up to 14% employer pension matching

Private medical insurance

Qualifications

• Strong background in content marketing, preferably in financial services.
• Excellent writing and editing skills with experience in similar roles.

Responsibilities

• Plan and develop investment content supporting marketing strategies.
• Collaborate with teams to create and measure content effectiveness.

Skills

Content Marketing

Writing and Editing

Knowledge of Pensions and Investments

Data Analysis

Project Management

Education

Degree in Marketing or Related Field

Job description

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Content Marketing Specialist (Pensions and Investment), Edinburgh

Client: Royal London

Location: Edinburgh, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Reference: 44346cf324a8

Job Views: 10

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description:

Job Title: Content Marketing Specialist (Pensions and Investment)

Contract Type: Permanent

Location: Edinburgh, Alderley Edge or London

Working style: Hybrid 50% home/office based

A newly created position is available for a Content Marketing Specialist with experience in pensions and investments-related content marketing planning and delivery. The role involves building the investment content strategy and executing content plans to support the Brand & Marketing strategy and trading objectives.

The responsibilities include creating compelling content in various formats, collaborating with marketing teams for deployment, and measuring content effectiveness. The role also involves working closely with other business areas, including Royal London Asset Management, to repurpose relevant content.

The ideal candidate has a strong background in content marketing, preferably within financial services.

About the role

• Plan, develop, and deliver investment content supporting marketing plans using appropriate formats and media.
• Ensure content activities support new business targets and strategic objectives, including brand building.
• Manage ongoing content planning and delivery, identifying relevant themes for adviser, customer, and employer audiences.
• Use data and insights for testing, learning, and optimizing content.
• Collaborate on cross-functional projects for campaigns and initiatives.
• Identify and manage internal and external content support resources, including agencies and freelancers.
• Work with other business units to identify opportunities and develop compelling messages and content.

About you

• Excellent writing and editing skills, with experience in a similar role or journalistic background.
• Experience creating content for various formats and audiences, including promotional and thought leadership content.
• Good knowledge of pensions and investments, with ability to simplify complex concepts.
• Understanding of FCA regulations related to content.
• Strong planning and organizational skills.
• Self-motivated, independent worker who can start quickly.

About Royal London

We are the UK’s largest mutual life, pensions, and investment company, offering protection, savings, and asset management products.

Our commitment is to create an inclusive, responsible, enjoyable, and fulfilling workplace, guided by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve.

We offer benefits such as 28 days annual leave plus bank holidays, up to 14% employer pension matching, and private medical insurance. Details of all benefits are available on our website.

Inclusion, diversity, and belonging

We celebrate diverse backgrounds and cultures at Royal London. Our varied perspectives enhance our skills and foster a respectful, inclusive environment.