Content Marketing Specialist — Hybrid, Engaging Campaigns

Amplius; Peterborough; Hybrid; GBP 38,000 - 47,000; Full time

Job summary

Amplius in the UK is seeking a Content Marketing Officer to craft engaging content that explains homeownership options, strengthens our employer brand, and connects with audiences across blogs, social media, newsletters and video.

You’ll own content across campaigns, tailor messages for Shared Ownership and Rent to Buy, and grow Amplius’ recruitment and new homes channels on Instagram, TikTok, YouTube and LinkedIn, driving reach and engagement.

Qualifications

• A relevant degree-level professional qualification, or equivalent experience gained through relevant training and employment.
• Experience working in marketing, communications or social media, with a strong portfolio showcasing your creative content.
• Experience creating content across different formats and channels, including social media, digital campaigns, written content and video.
• Strong copywriting, editing, proofreading and storytelling skills, with the ability to adapt content for different audiences.
• Good understanding of social media platforms, trends and audience behaviours, with the ability to manage content and competing deadlines.
• A willingness to be in front of the camera for various campaigns, as well as the skills to operate camera equipment for capturing content.
• A collaborative and creative approach, with a commitment to inclusive content and an understanding of equal opportunities and the needs of different audiences.

Responsibilities

• Produce engaging content across blogs, case studies, web copy, newsletters, infographics, video scripts, podcasts, social media and digital advertising.
• Shape targeted content for Shared Ownership and Rent to Buy, tailoring messages to different audiences and stages of the customer journey.
• Own and grow Amplius’ new homes and recruitment social media channels, including Instagram, TikTok, YouTube and LinkedIn, creating content that connects with audience and strengthens our brand.
• Develop organic and paid social content, track performance and engagement, and work with colleagues to manage audience interactions.
• Support marketing and recruitment campaigns with inclusive, accessible content that reflects Amplius' tone of voice and brand guidelines, while considering SEO, social search and AI search.
• Work as part of a creative, collaborative team to turn ideas into impactful campaigns and content.

Skills

Marketing experience

Social media

Copywriting

Storytelling

Video content creation

Education

Degree-level qualification

Job description

Amplius in the UK is seeking a Content Marketing Officer to craft engaging content that explains homeownership options, strengthens our employer brand, and connects with audiences across blogs, social media, newsletters and video.

You’ll own content across campaigns, tailor messages for Shared Ownership and Rent to Buy, and grow Amplius’ recruitment and new homes channels on Instagram, TikTok, YouTube and LinkedIn, driving reach and engagement.