Content Marketing/Social Media Manager

All The Aunties; Greater London; Hybrid; GBP 32,000 - 40,000; Full time

Job summary

Join a vibrant food startup that’s redefining Indian cuisine! As a Content/Social Media Marketing Manager, you’ll craft compelling narratives and engaging content that showcases our delicious paneer products. This hands-on role offers the chance to work closely with the founders, drive brand presence across social media channels, and create fun, snackable content that resonates with our community. If you’re passionate about food and storytelling, this is your opportunity to make a real impact in a fast-paced, creative environment.

Benefits

25 days holiday + bank holidays

Hands-on mentoring

Experience in a fast-moving startup

Free paneer products

Qualifications

• Experience in content creation and social media management.
• Proficient in video editing and community engagement.

Responsibilities

• Create engaging content for social media platforms.
• Support in-store demos and community engagement.

Skills

Content Creation

Social Media Management

Video Editing

Storytelling

Community Engagement

Copywriting

Photography

SEO

Job description

5 days ago Be among the first 25 applicants

Role title: Content/Social Media Marketing Manager

Reporting to: Riya Patel (Founder @ All The Aunties)

Location: London-based (Average 4 days in-office/on location, 1 day WFH but we can be flex)

Department: Content/Marketing

DO YOU LOVE PANEER?!

Are you obsessed with food, social media and creating content that actually makes people hungry? Do you want to be part of a fast-paced, female-led brand that’s changing the way people see Indian food?

Join All The Aunties — a bold, flavour-first startup bringing handmade, high-protein paneer into kitchens, delis and supermarkets nationwide. We’re a fast-growing food challenger brand, and we’re looking for someone bursting with creative energy to help us bring our paneer to life across every channel.

Who we are:

All The Aunties is a modern celebration of heritage, food, and very very good vibes. We launched with one goal: to make paneer THE hero of every plate. Our product is handmade in the UK with 100% British dairy, and comes in punchy flavours like Chilli & Turmeric and Garlic & Herb. We’re stocked in Whole Foods, Bayley & Sage, soon to be national retail and are popping up at delis, events, and festivals across the UK (Taste of London 2025 here we comeeee).

We’re here to reimagine South Asian food culture for a new generation — and to have fun doing it.

Our values:

• Bring the Flavour – In food, in content, in personality.
• No Auntie Left Behind – Celebrate our community, collaborate always, and champion joy.Make
• It Delicious – Every piece of content should make someone want to eat, cook, or share.Be Scrappy, Stay Spicy – We're a start-up. We move fast, stay real and don’t wait for permission. It's going to be spicy.

The Role:

• We’re looking for a Content Marketing Manager to help grow our brand presence across TikTok, Instagram, LinkedIn, newsletters and more. You’ll create content, support in-store activations, and help build our content engine from the ground up.

What you’ll be doing:

• Creating fun, snackable content — especially recipe reels, BTS, chef collabs and founder moments
• Supporting and filming in-store demos and samplings
• Writing witty, warm captions and on-brand copy
• Assisting with content planning and scheduling
• Organising and editing visual assets
• Engaging with our community across platforms
• Writing blog content and email newsletters
• Working closely with the founders and wider team on brand activations

What we’re looking for:

• A natural storyteller with an eye for content trends
• Passionate about food and the cultural power of it
• Confident filming and editing video on your phone or editing software
• Social native — especially TikTok and Instagram
• Positive, proactive and unafraid to get stuck in (this is a hands-on, high-energy role)
• Bonus: design, photography or SEO/blog skills

What you’ll get from us:

• Real experience inside a fast-moving startup
• Hands-on mentoring and the chance to shape how we show up as a brand
• Salary range (depending on experience) £32,000 - £40,000
• 25 days holiday + bank holidays
• Lots (and we mean LOTS) of paneer

How to Apply:

• Please email [e-mail] with your CV, social handles/portfolio, and a few lines about why you’re the right fit.

DEADLINE: Initial stage applications will be closing 16th May with a view to filling the role in time for August.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Services

Referrals increase your chances of interviewing at All The Aunties by 2x

Sign in to set job alerts for “Social Media Manager” roles.

London, England, United Kingdom 4 weeks ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 6 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 4 days ago

Social Media Manager for UK DTC Company (Remote)

Social Media and Community Manager - HELLO! Fashion

London, England, United Kingdom 2 weeks ago

Greenford, England, United Kingdom 4 days ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 6 days ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 days ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

Amazon Fresh Marketing Manager - Local Marketing, Amazon UK Fresh

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.