Content Marketing Manager

BMS Performance Ltd.; Greater London; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Hybrid work in London

Job summary

BMS Performance Ltd. in London invites a content specialist to turn complex conference agendas and expert insights into downloadable content that drives registrations, including reports, whitepapers and speaker interviews.

You will deliver three to four new pieces per event, repurpose existing material where it adds value, and work with event producers, marketing and sales to align content with audience needs and commercial targets.

Qualifications

• 3+ years of content creation experience and published examples.
• Experience turning technical subjects into engaging content for a senior audience.
• Commercial mindset: content should generate leads and revenue.
• Familiarity with SEO and AI search; comfortable building a LinkedIn presence.

Responsibilities

• Turn complex conference agendas and expert insight into downloadable content (reports, infographics, whitepapers, interviews).
• Deliver around three to four new pieces per event, repurposing material as needed.
• Analyse audience response to shape the content plan and drive registrations and revenue.
• Collaborate with event producers, marketing and sales to align content with commercial targets.
• Write articles for online portals and manage the content calendar with SEO best practices.

Skills

Content creation

Editorial writing

SEO

AI search

LinkedIn presence

Project management

Tools

SEO tools

Content platforms

Job description

About the company

A well established global B2B events, media and digital content business, producing market leading conferences and online communities for senior decision makers across several specialist sectors, including defence and security. Content sits at the heart of its growth plans, and the content team works closely with marketing, production and sales colleagues in London and overseas. The business is known for a structured three month induction, extensive ongoing training and genuine career progression, with hybrid working from a London office.

Role responsibilities

• Turn complex conference agendas and expert insight into downloadable content that drives registrations, including reports, infographics, mini market reports, whitepapers and speaker interviews.


• Deliver around three to four new pieces of content per event, repurposing existing material where it adds value.


• Analyse which formats and topics each audience responds to, and shape the content plan around what drives sign ups and event revenue.


• Generate your own ideas and trial new formats, rather than waiting for briefs from the event team.


• Work closely with event producers, marketing managers and sales colleagues to align content with audience needs and commercial targets.


• Write articles for the online community portals and own the content calendar, using SEO and AI search best practice to grow organic visibility.


• Build relationships with speakers, sponsors and industry influencers to strengthen the brand’s credibility.

Candidate background

• 3+ years of content creation experience, with outstanding writing and editorial skills and published examples you can share.


• Proven ability to turn technical subject matter into engaging, accessible content for an informed senior audience.


• A commercial mindset: you understand that content exists to generate leads and revenue, not just reads and clicks.


• Defence experience is not essential. A background in aerospace, manufacturing, pharma, technology or as a vendor analyst is just as welcome, alongside genuine curiosity about defence and geopolitics and comfort working in the sector.


• Working knowledge of SEO and ideally AI search, plus confidence building a presence on LinkedIn.


• Organised and collaborative, able to juggle several projects to tight deadlines with colleagues at every level.