Content Marketing Manager

Fella and Jones; Greater London; Hybrid; GBP 52,000 - 65,000; Full time

Job summary

Fella & Jones is seeking a Content Marketing Manager for a luxury skincare and wellness brand in London. The role is hybrid, with responsibility for shaping messaging and briefs, not hands-on copywriting.

You will align customer insight with commercial goals and guide creative teams to deliver compelling content across paid media, email, and the brand website. You will translate technical product information into customer benefits, develop messaging frameworks for varying audiences, and drive a

Qualifications

• Experience developing strategic briefs for copywriters and creative teams
• Strong understanding of customer psychology and messaging
• Ability to translate complex product information into clear benefits

Responsibilities

• Transform marketing priorities into clear content and campaign briefs
• Develop messaging frameworks for products, audiences and channels
• Strengthen briefs by identifying customer insight and commercial objective
• Translate features into meaningful customer benefits
• Collaborate with creatives to bring messaging to life across media
• Review copy against brand standards and commercial goals
• Provide precise feedback to raise quality and effectiveness
• Use campaign data to sharpen future messaging
• Manage a busy content pipeline with multiple stakeholders

Skills

Strategic briefs

Content strategy

Brand messaging

Creative collaboration

Stakeholder management

Tone & brand consistency

Tools

Klaviyo

Shopify

Job description

Content Marketing Manager – Luxury Skincare & Wellness

London | Hybrid working

Salary up to £65,000

Fella & Jones is partnering with an ambitious, rapidly growing luxury skincare and wellness brand to appoint a Content Marketing Manager for an initial six-month contract.

This is a pivotal role for a strategic content thinker who knows that brilliant creative starts long before the first word is written.

Sitting at the intersection of customer insight, commercial strategy and creative execution, you will turn business priorities into compelling messaging strategies and focused, actionable briefs. You will uncover the strongest customer proposition, simplify complex product information and give creative teams the clarity they need to produce content that builds the brand and drives action.

This is not a hands-on copywriting role or a traditional project management position. It is an opportunity to shape what the brand says, how it says it and why the customer should care.

The role

• Transform marketing priorities and cross-functional requests into clear, inspiring content and campaign briefs
• Develop messaging frameworks tailored to different products, audiences, channels and stages of the customer journey
• Interrogate and strengthen briefs by identifying the customer insight, commercial objective and most persuasive creative angle
• Translate technical features, product innovation and complex claims into meaningful customer benefits
• Partner closely with creative teams to bring messaging to life across paid media, email, website and wider brand communications
• Review copy and creative against brand standards, commercial goals and approved product claims
• Provide thoughtful, precise and constructive feedback that raises the quality and effectiveness of the work
• Use campaign performance and customer insight to continually sharpen future messaging
• Manage a busy content pipeline, balancing multiple stakeholders, priorities and deadlines

About you

• Experience developing strategic briefs for copywriters and creative teams, ideally within beauty, wellness, luxury or another premium consumer brand
• A strong understanding of customer psychology, proposition development and what motivates people to act
• The ability to turn technical features or complex product information into clear, relevant and persuasive customer benefits
• Confidence working across both brand-building and conversion-led content
• Experience managing freelance writers, agencies or external creative partners
• The ability to bring together different stakeholder perspectives and create one clear, coherent direction
• An exceptional eye for tone, detail and brand consistency
• Commercially minded, collaborative and comfortable working at pace within a growing business

Experience in direct-response content, performance marketing or platforms such as Meta, Klaviyo and Shopify would be an advantage.

This is an exciting opportunity to make a visible impact within a scaling brand that combines distinctive products with bold ambitions. You will help shape a more intelligent, customer-led approach to content—and create messaging that is as commercially effective as it is creatively compelling.