Brand Marketing Manager

Profiles Creative; Greater London; Hybrid; GBP 50,000 - 61,000; Full time

Job summary

Profiles Creative in London is seeking a dynamic Brand Marketing Manager to shape and elevate the narrative across two brands, uniting creative expression with commercial purpose in D2C and B2B markets. The role spans global touchpoints and local markets, blending strategy with hands-on creative leadership.

You will lead multi-channel campaigns, manage the seasonal calendar, and craft briefs for photography, design, digital media, and PR, ensuring brand consistency and emotional resonance across

Qualifications

• Proven background in brand marketing or campaign management.
• Experience building and delivering seasonal marketing calendars.
• Strong written briefs translating objectives into creative direction.
• keen visual sensibility and ability to guide creative teams in design, photography, and copy.
• Excellent cross-functional collaboration with Sales, Product, PR and E‑Commerce.

Responsibilities

• Drive Brand Strategy across two brands with consistent storytelling.
• Own the seasonal marketing calendar aligning global launches with local activations.
• Craft inspiring briefs for photography, design, digital media and PR initiatives.
• Deliver high-impact multi-channel assets with Sales and Product teams (trade show assets, catalogues, line sheets, POS).
• Maintain brand handwriting and emotional resonance across channels with the Design Lead.

Skills

Brand marketing

Campaign management

End-to-end campaigns

Brief writing

Cross-functional

Multi-channel

Job description

Are you an imaginative storyteller with a sharp strategic mindset? If you thrive on transforming abstract creative concepts into vibrant, tangible campaigns that genuinely connect with audiences, this is your opportunity to make a lasting mark.

Profiles Creative is looking for a dynamic Brand Marketing Manager based in the London area to shape and elevate the narrative across two distinct brands. In this pivotal role, you will champion brand identity, harmonising creative expression with commercial purpose across both direct-to-consumer (D2C) and business-to-business (B2B) landscapes. Collaborating with cross-functional teams, you will turn creative visions into cohesive seasonal stories that resonate across global touchpoints and local markets alike.

Up to £55k

London / Hybrid

Key Responsibilities

• Drive Brand Strategy: Steer comprehensive brand positioning and multi-channel campaign development across two brands, ensuring distinctive storytelling and seamless consistency.
• Manage the Marketing Calendar: Own the seasonal marketing roadmap, successfully aligning global product launches with targeted local activations.
• Craft Creative Briefs: Formulate inspiring briefs that provide clear strategic direction for photography, design, digital media, and PR initiatives.
• Deliver Multi-Channel Assets: Partner closely with Sales and Product teams to develop high-impact B2B collateral, including trade show assets, catalogues, line sheets, and point-of-sale materials.
• Maintain Brand Integrity: Collaborate with the Design Lead and creative teams to review creative output, safeguard brand handwriting, and ensure emotional resonance across all channels.

Required Skills & Experience

• Proven background in brand marketing or campaign management, encompassing both D2C and B2B environments.
• Demonstrated experience building and executing seasonal marketing calendars and end-to-end multi-channel campaigns.
• Exceptional brief-writing skills with the ability to translate commercial objectives into clear creative direction.
• Strong visual and aesthetic sensibility, with experience providing constructive feedback to creative teams across design, photography, and copy.
• Highly organised and cross‑functional mindset, adept at collaborating with Sales, Product, PR, and E-Commerce partners.

Nice-to-have

• Experience working across multiple consumer brands simultaneously.
• Familiarity with managing international campaign rollouts and adapting global narratives for regional markets.
• Background in producing physical retail, point-of-sale, and trade show collateral alongside digital activations.