Content Marketing Manager

Lipton Media; City Of London; On-site; GBP 40,000 - 48,000; Full time

Job summary

Lipton Media in London is seeking a Content Marketing Manager for Events to own and execute international marketing plans across online and offline channels. The role is content-focused with a strong emphasis on social media and demand generation to drive leads and registrations.

You will collaborate with the Marketing Director, Managing Director and Delegates Sales to deliver ROI-focused campaigns, manage budgets, and create compelling promotional copy and collateral for shows worldwide.

Qualifications

• 2+ years content marketing experience, ideally in conferences or exhibitions.
• Commercial mindset with ability to drive leads and ROI.
• Strong written and oral communication, creative problem solver.
• Able to work independently under tight deadlines.
• Self-driven and results-oriented with a positive outlook.

Responsibilities

• Formulate and execute attendee marketing strategies to scale registrations.
• Collaborate with exhibitors to create extended campaigns.
• Develop social media content.
• Utilize online marketing tactics including SEO/SEM and social media.
• Nurture customers with tailored marketing copy and ROI awareness.
• Prepare promotional copy and collateral for internal/client use.
• Hit targets for direct revenue, registrations and leads while managing budgets.

Skills

Content marketing

Social media

SEO/SEM

Lead generation

Communication

Tools

SEO tools

SEM tools

Job description

Content Marketing Manager - Events

£40,000 - £48,000 Base + Bonus

London

Leading international events business seeks highly accomplished Content Marketing Manager to join their high growth team.

As Events Marketing Manager, you will have complete bottom line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.

Crucially, this role will be content focused - primarily across social so a strong background in content marketing is key for this role.

Focused on demand generation and driving leads along the sales funnel you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.

Key Responsibilities:

• Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg’s and to drive attendance to the show
• Establish close working relationships with their exhibitor clients to create extended campaigns and outreach.
• Social Media content
• Utilising a full range of online marketing tactics, including social media, SEO & SEM, social media etc.
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
• Preparing all promotional copy and collateral for internal and client use
• Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.

Profile of Experience:

• 2+ years content marketing experience preferred, ideally gained within conferences / exhibitions
• Commercial mindset –Experience in driving leads and footfall with a focus on conversion and ROI Experience with digital marketing (SEO & SEM, social media etc.)
• Excellent written & oral communication skills Is a creative problem solver, detail focused and analytically inclined.
• Ability to work independently under tight deadlines
• Self-driven, results-oriented, with a positive outlook