Content Marketing Manager

TN United Kingdom; Birmingham; On-site; GBP 35,000 - 60,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen kreativen Content-Strategen, um ihre Marketingziele zu erreichen. In dieser Rolle arbeiten Sie eng mit verschiedenen internen Teams zusammen, um Inhalte zu entwickeln, die die Markenstimme widerspiegeln und auf die Bedürfnisse der Zielgruppen abgestimmt sind. Sie werden auch für die Optimierung von Inhalten für SEO verantwortlich sein und Datenanalysen nutzen, um die Effektivität Ihrer Strategien zu verbessern. Wenn Sie eine Leidenschaft für Storytelling und datenbasierte Strategien haben, ist dies die perfekte Gelegenheit für Sie, sich in einem dynamischen Umfeld weiterzuentwickeln.

Qualifications

• Umfassende Erfahrung in Kommunikation, Marketing und PR.
• Fähigkeit, komplexe Konzepte klar und spannend zu artikulieren.

Responsibilities

• Entwicklung und Implementierung von Content-Strategien.
• Erstellung und Pflege von redaktionellen Kalendern zur Planung der Inhaltsproduktion.

Skills

Kommunikation

Marketing

PR

Content Strategy

SEO

Datenanalyse

Storytelling

Schreiben und Bearbeiten

Education

Bachelor in Kommunikation oder Marketing

Job description

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Syncron is a leading SaaS company with over 20 years of experience, specializing in aftermarket solutions.Our Service Lifecycle Management Platform offers domain-fit solutions for:

• Supply Chain optimization,
• Pricing strategy,
• Service Fulfillment (e.g. warranty management, field service management, service parts management, knowledge management).

Our company has a global presence with offices in US, UK, Germany, France, Italy, Japan, Poland, India and group headquarters in Sweden.

We build upon the belief that our greatest strength is our People. Our unique company culture has been appreciated by our Employees.

With this we are winning the hearts and minds of world-leading organizations, such as JCB, Kubota, Electrolux, Toyota, Renault and Hitachi.

About the role

Work across Corporate Marketing, Product Marketing, Revenue Marketing and other internal teams of subject matter experts to create, enforce and socialize a plan for producing, amplifying and optimizing content across all relevant marketing channels that aligns to marketing and business objectives as outlined by Corporate Marketing Director.

What would you do?

• Develop and implement content strategies aligned with business objectives.
• Develop and maintain editorial calendars to plan and schedule content production and distribution.
• Create and oversee the creation of high-quality, relevant, and engaging content.
• Ensure content aligns with brand voice, tone, and messaging guidelines.
• Establish and document content style guides, editorial standards, and best practices.
• Use data from audience research to understand the needs, preferences, and behaviours of target audiences.
• Optimize content for search engine optimization (SEO) and ensure discoverability.

Who you are? / What we expect:

• Extensive experience in communications, marketing, PR and/or knowledge
• management.
• Ability to clearly articulate complex concepts in an exciting and concise tone,
• and to distil meaningful insights from data-driven research.
• Gifted storyteller.
• Excellent writing and editing skills.
• Understanding of content strategy, content pillars, audience definition, and audience mapping.
• Passion for data-informed strategies that refine content over time through elegant feedback loops.
  
• Fluency in English

The icing on the cake:

• Proven track record of collaborating within a global organisation across various roles.
• Skilled in developing targeted content for account-based marketing (ABM) strategies.

Unsure if you meet all the job requirements but passionate about the role? Apply anyway! Syncron values diversity and welcomes all Candidates, even those with non-traditional backgrounds. We believe in transferable skills and a shared passion for success!