Content Marketing Lead: AI-Driven, Multi-Channel Growth

Grundon Waste Management; Colnbrook; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Pension Scheme

Life Assurance

Employee Assistance Programme

Health Cash Plan

Discounted Gym Membership

Cycle to Work Scheme

30 day’s annual leave (inclusive of BH

Holiday Purchase Scheme

Refer a Friend Scheme

Job summary

Grundon is seeking a Creative Content Marketing Executive to join our Colnbrook-based team. You will own multi-channel content from brief to delivery, including websites, blogs, email, social, and video, ensuring alignment with our brand and commercial goals.

You’ll develop content strategy, manage calendars and campaigns, and research industry trends to position Grundon as a trusted expert. SEO/AI discovery, collaboration with design, and support for sales activity are key aspects.

Qualifications

• Minimum of two years of experience in content marketing, campaign management, copywriting, or a related role.
• Proven experience in content creation, strategy, and multi-channel marketing; experience with scriptwriting and video/animation concept development is a plus.
• Exceptional writing and editing skills, with a strong understanding of tone of voice and brand consistency.
• Ability to tailor content effectively to different audiences and channels.
• Knowledge of SEO/AEO best practices, audience segmentation, and engagement strategies.
• Strong project management, organisational, and time management skills, with the ability to manage multiple priorities simultaneously.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint); familiarity with WordPress is desirable.

Responsibilities

• Own and deliver multi-channel content across websites, blogs, guides, social media, email, newsletters, sales literature, video, and other formats, tailoring content to different audiences and aligning it with Grundon’s brand and commercial objectives.
• Lead and develop our content strategy and editorial calendar, managing multiple projects from initial brief and idea generation through to delivery, ensuring content supports wider Marketing and business priorities.
• Create thought leadership and industry content by researching market trends, industry developments, and customer needs, turning complex information into engaging and accessible content that positions Grundon as a trusted industry expert.
• Drive SEO and AI discovery, working closely with the Digital Marketing Executive to optimise content for search engines and AI-powered search and answer platforms. You’ll also use AI tools intelligently to research, test, and refine content.
• Support our Commercial team by creating customer-focused content and marketing materials that help generate new business, retain customers, and strengthen relationships. You’ll also provide ad-hoc marketing support at customer events.
• Build relationships with subject matter experts across the business, drawing on their knowledge and expertise to develop accurate, relevant, and credible content.
• Collaborate with Design and Multimedia teams to bring content to life through engaging visual and multimedia formats, including video, animation, and infographics

Skills

Content marketing

Campaign management

Copywriting

SEO knowledge

Video/animation concept development

Tools

WordPress

Microsoft Office

Job description

Grundon is seeking a Creative Content Marketing Executive to join our Colnbrook-based team. You will own multi-channel content from brief to delivery, including websites, blogs, email, social, and video, ensuring alignment with our brand and commercial goals.

You’ll develop content strategy, manage calendars and campaigns, and research industry trends to position Grundon as a trusted expert. SEO/AI discovery, collaboration with design, and support for sales activity are key aspects.