Content Marketing Head

Insight Lab; United Kingdom; Remote; GBP 50,000 - 55,000; Full time

Job summary

A leading Research-as-a-Service agency, Insight Lab is looking for a Content Marketing Head to drive the content process from insight to publication. Ideal candidates will have extensive B2B content marketing experience, along with strong writing and editing skills. This role emphasizes creativity and collaboration with researchers to develop impactful content that resonates with clients.

Benefits

Competitive salary

Flexible work setup and hours

Opportunities for career growth

Qualifications

• 3–5 years of experience in B2B content marketing.
• Proven experience turning research into compelling content.
• Exceptional writing and editing skills.

Responsibilities

• Lead content ideation and planning in alignment with client goals.
• Write and oversee production of long-form content.
• Analyze content performance and recommend optimizations.

Skills

Content marketing

Strategic planning

Writing

Editing

Storytelling

Education

Bachelor's degree in Marketing or related field

Job description

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I run research projects that become your most valuable content.

Job Title: Content Marketing Head

Location: United Kingdom (Remote-friendly)

Experience Level: Mid-level to Senior (3–5 years)

About Us:

We are a leading Research-as-a-Service (RaaS) agency helping brands turn first-hand insights into high-impact content. From thought leadership reports to customer-driven storytelling, we work with fast-growing SaaS and AI companies to create content that sets them apart. Our mission is simple: make research useful, original, and worth reading.

Job Description:

We’re looking for a creative and strategic Content Lead to own the content process - from insight to publication. This role is ideal for someone who lives and breathes B2B content, has a sharp editorial eye, and knows how to build authority through research-driven storytelling.

Key Responsibilities:

• Lead content ideation and planning in alignment with client goals and industry trends.
• Develop and manage editorial calendars across multiple projects and formats.
• Identify storytelling angles that turn raw research into compelling narratives.

Execution & Editing:

• Write, edit, and oversee production of long-form content including whitepapers, blogs, case studies, and reports.
• Ensure every piece is insightful, sharp, and tailored to its target audience.
• Maintain a high bar for clarity, tone, structure, and originality.

Client Collaboration & Research Application:

• Work closely with researchers and strategists to translate insights into content formats.
• Collaborate with clients to shape content direction and provide editorial guidance.
• Stay involved throughout the research-to-content lifecycle to maintain context and coherence.

Performance & Optimization:

• Analyze content performance and recommend optimizations based on engagement and business impact.
• Continuously improve content processes and templates for quality and efficiency.

Qualifications:

• 3–5 years of experience in B2B content marketing, strategy, or editorial roles (preferably SaaS, AI, or data-related sectors).
• Proven experience turning research or interviews into compelling content.
• Exceptional writing and editing skills.
• Strong understanding of content formats, distribution channels, and audience needs.
• Experience working with cross-functional teams including research, design, and marketing.

What We Offer:

• Competitive salary ranging from £50,000 - £55,000 per annum, based on experience.
• The chance to lead work that’s original, insight-driven, and industry-recognized.
• Flexible work setup and hours.
• A creative, collaborative, and research-first team culture.
• Opportunities to grow into senior strategic roles as we scale.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Research Services

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